Brand Manager, Spanglish

BUILT ON FLAVOR. FUELED BY PEOPLE.

What’s it like to work at Kinder’s? Well, there’s a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that, there’s also plenty of hard work. Because we don’t just like flavor, we’re obsessed with it.

With over 100 products sold nationwide, we’re now a top-five brand in multiple flavor categories at Costco, Walmart, Whole Foods, and more. We’re not your typical CPG company. Privately held and founder-led, we like to think of ourselves as a pirate ship in a sea of cruise ships. Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable.

As we expand globally and approach $1 billion in revenue, we need more smart-and-scrappy, flavor-obsessed people to come aboard. If you’re looking for a place where you can see the real impact of your work...
this is it!Every day, you’ll be part of a journey to add flavor to millions of meals and lives.

We're looking for a Brand Manager who is equal parts strategist, builder, and creator. Someone with a genuine passion for Mexican culture and flavors who thinks like an entrepreneur and loves rolling up their sleeves to build brands from the ground up. You'll play a pivotal role in shaping the future of Spanglish by driving growth, leading innovation, and creating meaningful consumer experiences.

If you're energized by building brands in fast-moving environments, thrive on solving complex challenges, and aren't afraid to turn big ideas into reality, we'd love to meet you.

We're looking for someone who is:

• Passionate about Mexican culture, cuisine, and consumer food trends.
• Entrepreneurial with a builder's mindset and excitement for creating something from the ground up.
• Equally comfortable operating strategically and executing tactically.
• Hands-on, adaptable, and willing to wear multiple hats.
• Creative, curious, and constantly looking for new opportunities to grow the brand.
• Forward-thinking with a growth mindset and a bias toward action.
• Collaborative, humble, and confident enough to challenge ideas while remaining open-minded.
• Comfortable making decisions with imperfect information and moving quickly.
• An exceptional communicator who can influence cross-functional teams and senior leadership.

Business Strategy & Growth

• Develop annual and long-range business plans that drive sustainable brand growth.
• Own and manage brand performance, including P&L responsibility and achievement of financial targets.
• Analyze business performance toidentifygrowth opportunities using consumer insights, syndicated data, market trends, and competitive intelligence.
• Become the expert on the Mexican-inspired food category, consumer behaviors, competitive landscape, and emerging flavor trends.
• Partner with leadership toestablishportfolio priorities, pricing strategies, and business recommendations.

Building a Winning Brand

• Develop integrated marketing plans that strengthen brand awareness, trial, and loyalty.
• Lead seasonal campaigns, product launches, promotions, packaging updates, merchandising, digital content, and consumer activations from strategy through execution.
• Partner with creative agencies and internal teams to deliver compelling storytelling that celebrates the Spanglish brand and its cultural inspiration.
• Collaborate closely with Sales to create customer-specific marketing programs across Grocery, Club, Mass, Food service, Convenience, and eCommerce channels.

Drive Innovation

• Identifywhitespace opportunities and leadinnovation from concept through commercialization.
• Develop consumer insights, positioning, pricing forecasting, business cases, and launch strategies for new products.
• Evaluate the portfolio to recommend innovation,…