Retail Brand Coordinator

Position Summary The Retail Brand Coordinator reports directly into the Sr. Director of Brand Marketing and supports the Brand Marketing and Retail Activation functions within the wet n wild marketing team. This role focuses on coordinating marketing programs and brand initiatives that strengthen retail presence, support product launches, and help drive commercial performance across retail partners.

The Retail Brand Coordinator will assist with the execution and organization of cross-functional marketing activities, including program approvals, sample coordination, item and product setup information, and maintenance of marketing assets. This role provides hands-on exposure to brand development, product commercialization, and retail marketing operations, with an emphasis on executional excellence and project coordination.

Success in this role requires strong attention to detail, excellent organizational skills, and the ability to manage multiple priorities in a fast-paced environment while supporting cross-departmental teams.

Essential Tasks, Duties, & Responsibilities Maintain accurate and up-to-date marketing calendars and materials

Must be exceptionally detail-oriented with the ability to effectively multi-task and remain organized

Coordinate and organize all sample requests

Coordinate licensed approvals

Coordinate and maintain Item Setup including item number requests, ongoing maintenance of product specs, and compiling online product page information

Work with the Brand team to execute new product launches, sales materials, presentations, and digital programs

Interface with all Brand team and cross departmental functions including Creative, Product Development, Social/PR, and Sales to support brand growth

Track and communicate status of projects and make strategic recommendations towards growth and improvement

Coordinate and collaborate with Product, Brand and Creative teams to gather necessary creative assets

Collect and analyze data to improve marketing ROI and propose suggestions for efficiency and growth

Perform other duties as needed and directed by management#LI-HYBRID#LI-DNPMinimum Qualifications Education & Experience Associate’s Degree or 1-3 years’ experience in the manufacturing environment, or combination of both education and experience1-2 years of working experience in marketing or related field

Project management experience is desirable to remain on-task and accurately track all projects with competing priorities

Experience in cosmetics or consumer packaged goods (CPG) industry preferred

Combined experience within marketing, ecommerce, and retail experience is highly preferred

Knowledge, Skills, & Abilities Knowledge of current beauty trends, social media trends, and marketing tools

Knowledge of Retail industry is a plus Eagerness to continuously learn with a passion for beauty is highly desired

Ability to analyze data and infer/deduce conclusions

Both analytical and creative mindset

Ability to effectively communicate both verbally and written

Ability to connect, build, and maintain relationships, and stimulate discussion with a goal to collaborate and align

Exceptional organizational skills; detail-oriented

Proficient in Word, Excel, and Power Point

Note:

The statements herein are intended to describe the general nature and level of work being performed by employees, but are not a complete list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Working Conditions:

Good working conditions, with the absence of disagreeable conditions

Salary:

Pay commensurate with experience.

Benefits:

Comprehensive benefits package includes employer health benefits and 401k match. Benefits typically offered only to full-time employees.

Markwins Beauty Brands is an Equal Opportunity Employer Markwins Beauty Brands does not discriminate in practices or employment opportunities on the basis of an individual's race, color, national or ethnic origin, religion, age, sex, gender, sexual orientation, marital status, veteran status, disability, or any other proscribed category set forth in federal or state regulations.
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