Senior Marketing Engineering & Operations Manager

Allego is a rapidly growing SaaS technology company in the Boston area and creator of the market-leading Revenue Enablement Platform. Our technology helps Go-To-Market teams build the skills and access the knowledge they need to succeed in every selling situation.

Allego is the only revenue enablement platform to be named a Leader in both the Forrester Wave™ and the inaugural Gartner® Magic Quadrant™ for Revenue Enablement Platforms.

Not only are we growing quickly, but we’ve also been recognized as a top place to work by The Boston Business Journal, The Boston Globe, and Inc. Magazine. In addition, Selling Power named Allego one of the 50 Best Companies to Sell For in both 2025 and 2026.

We're building a modern, scalable go-to-market engine, and this role will be instrumental in shaping how we generate pipeline, accelerate revenue, and operate at scale.

As our Marketing Engineering & Operations leader, you will own the systems, processes, data, and automation that power our revenue engine. You will partner closely with Marketing, Rev Ops, SDR, and Sales teams to ensure our GTM motion is efficient, measurable, and built for growth.

This is not a traditional marketing operations role focused solely on campaign execution or platform administration. We're looking for someone who can combine strategic thinking, operational excellence, systems expertise, and AI-driven innovation to create a world-class revenue engine.

You thrive in ambiguity, enjoy building scalable processes from the ground up, and are energized by using technology and automation to solve complex business challenges.

• Own Hub Spot as the primary marketing platform, including architecture, workflows, integrations, lifecycle management, and data governance.
• Partner closely with Rev Ops and Salesforce teams to ensure seamless data flow and alignment across the revenue funnel.
• Establish scalable standards for campaign setup, data structure, naming conventions, lifecycle stages, and operational governance.
• Drive ongoing optimization of the GTM technology stack to improve efficiency, visibility, and performance.
• Ensure the integrity, accuracy, and accessibility of marketing and funnel data.

• Own the operational framework supporting demand generation programs from lead capture through qualification, routing, nurture, and handoff.
• Optimize forms, landing pages, conversion paths, enrichment processes, and routing logic to maximize conversion and data quality.
• Build and scale email and nurture infrastructure that supports personalized, journey-based engagement.
• Develop repeatable QA processes, documentation, and governance standards that enable flawless campaign execution.
• Establish clear intake, prioritization, and project management processes for marketing operations initiatives.

• Design and evolve a sophisticated lead management framework that combines:
  • ICP fit and account qualification
  • Firmographic and technographic data
  • Behavioral engagement signals
  • Third-party intent data
• Own lead routing, assignment logic, and SLA management across the funnel.
• Continuously refine scoring and qualification models based on conversion, pipeline, and revenue outcomes.
• Identify bottlenecks, friction points, and revenue leakage opportunities and implement solutions to improve funnel performance.
• Partner with SDR and Sales leaders to improve lead quality, conversion rates, and pipeline creation.

• Own the operational infrastructure supporting inbound lead management and SDR workflows.
• Create feedback loops between Marketing, SDR, and Sales teams to continuously improve lead quality and conversion…