Manager, Marketing & Business Development Operations
Job in
Waltham, Middlesex County, Massachusetts, 02254, USA
Listing for:
Evolv Technology
Full Time
position
Listed on 2026-02-07
Job specializations:
-
IT/Tech
Data Analyst, Business Systems/ Tech Analyst
-
Business
Data Analyst, Business Systems/ Tech Analyst
Job Description & How to Apply Below
Manager, Marketing & Business Development Operations
Evolv is looking for a Manager of Marketing and Business Development Operations to help us get to the next stage of our growth. Evolv's mission is to create safer experiences where people live, work, learn, and play. We aim to help organizations detect potential threats, mitigate risk, and enhance safety using AI-powered security solutions with robust insights.
The person in this role will drive tech efficiency and best practices across the Marketing and Business Development teams, including: owning, standardizing, and optimizing our databases, go-to-market workflows, and operational processes to increase team productivity. This role will analyze data to understand market needs and current funnel conversion rates to increase pipeline generation. This person will also build reports and dashboards for leadership and support the cross-functional teams in streamlining Evolv's tech stack.
Success
in the Role:
What are performance outcomes over the first 6-12 months you will work toward completing?In the first 30 days, you will:
Participate in our new hire orientation, to understand company culture, processes, and expectations.Meet with Marketing team members, Sales Operations and Revenue Applications stakeholders, and leadership to lay the groundwork for future collaboration and communication.Get familiar with Evolv's Marketing and Sales CRMs (Hub Spot, Salesforce), including current operational processes, go-to-market workflows, and integrations.Analyze the current Marketing and Business Development tech stack for areas of optimization, including Asana, Sales Engagement, Zoom Info, Ringlead, and 6sense.Gain an understanding of the reports, dashboards, and analysis needed for communicating business KPIs to leadership and informing business decisions.Within 3 to 6 months, you will:
Become the owner and expert for the Marketing and Business Development tech stack, including Hub Spot, 6sense, Zoom Info, and others.Assess, recommend, and execute plans to improve our email performance metrics with the Brand and Campaign teams.Ensure the integrity and quality of our lead database by standardizing the lead import and enrichment process through Zoom Info, Ringlead, and other tools.Support Campaign and Business Development campaigns through data pulls and workflow builds as requested.Implement, document, and roll out best practices across the Marketing and Business Development tech stack.Analyze, maintain, and optimize our lead attribution and scoring models through 6sense and Hub Spot.By the end of the first year, you will:
Become the owner and expert for the Marketing and Business Development tech stack.Be responsible for building, maintaining, and improving Marketing and Business Development reports and dashboards.Lead the analysis and communication of Marketing and Business Development campaign ROI.Initiate, present, and execute projects to improve team productivity and increase pipeline for the business in collaboration with key stakeholders.The Work:
What type of work will you be doing?Data & Systems Management
Develop and improve data extraction/collection and validation processes.Automate, optimize, and build reports to track and measure KPIs such as campaign attribution, lead conversion rates, and funnel efficacy.Onboard new tools, web apps, and visualizations that solve for emergent measurement challenges as needed.Maintain and continuously improve on current tools.Strengthen integrations and build data flows between platforms wherever possible.Moderate user accessibility for different platforms and manage the quality of data within our systems.User Training & Documentation
Co-develop and share clear training materials and processes for the Marketing and Business Development teams and cross-functional stakeholders.Perform human-centered requirements gathering, design, and feedback collection for new tools, metrics, and frameworks.Ensure that data processes are sustainable by creating cheat sheets, standardization, and maintenance documentation.Data Strategy
Provide strategic and implementation support for internal data challenges.Further develop,…
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