Strategy Manager II, Marketing

Strategy Manager II

The Strategy Manager II is a strategy and execution role responsible for supporting the translation of customer business objectives into actionable go-to-market (GTM) strategies using Zoom Info.

• Operates as a strategic contributor within the customer lifecycle
• Helps ensure engagements move beyond tactical execution → structured GTM approaches
• Works within ABM and GTM best practices, including:
  • Audience targeting
  • Signal-based activation
  • Media strategy
  • Campaign measurement

You will complete engagement tracks, campaign builds, and strategy execution, helping customers maximize adoption while connecting activity to:

• Engagement
• Pipeline influence
• Campaign performance

GTM Strategy Support & Execution

• Supports the development and execution of ABM and GTM strategies.
• Translates customer objectives into targeting and segmentation plans, as well as campaign activation components.
• Contributes to engagement tracks by building strategy deliverables and supporting the execution of defined frameworks.

Performance Analysis & Insight Development

• Analyzes campaign performance using internal systems, dashboards, and reporting tools.
• Identifies trends, gaps, and optimization opportunities.
• Translates data into clear insights and actionable recommendations.
• Supports performance reviews through data analysis and insight generation.

Adoption & Use Case Support

• Supports adoption of core Zoom Info Marketing capabilities, including audience building, buying signal activation, workflows, and campaign execution.
• Influences and drives adoption for Ad Spend usage within the Zoom Info DSP
• Identifies opportunities to improve targeting strategy, campaign coverage, and engagement.
• Helps connect product usage to performance outcomes and overall campaign effectiveness.

Cross-Functional Collaboration

• Partners with account teams, onboarding, and sales to align on customer strategy and execution priorities.
• Contributes to the development of playbooks, templates, and best practices.
• Shares insights to support GTM strategy improvements and product usage optimization.

• You have 2-5 years of professional experience with at least 1 year in a SaaS, sales, or professional services environment
• Demonstrates a foundational understanding of ABM, audience targeting, full-funnel marketing, and GTM strategy.
• Brings experience working with DSPs or campaign activation platforms (preferred).
• Possesses a strong ability to analyze performance data and identify trends and insights.
• Comfortable working with CRM systems, dashboards, and structured or tabular data.
• Demonstrates strong attention to detail and the ability to execute within defined frameworks.
• Able to manage multiple work streams in a fast-paced environment.
• Exhibits strong communication skills across written, verbal, and visual formats.

This is a hybrid position, working a minimum of three days per week from one of our office locations.

Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.

In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about Zoom Info benefits here.

Below is the US base salary for this position. Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.

$66,500 — $104,500 USD

Zoom Info may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.

Zoom Info is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status. We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition or any other characteristic protected by applicable law.

We also consider qualified candidates with criminal histories in accordance with legal requirements.

For Massachusetts Applicants:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Zoom Info does not administer lie detector tests to applicants in any location.