Senior Digital Experience Specialist

Make a global impact-join Repligen.

We're united by a mission to inspire advances in bioprocessing as a preferred partner in the production of biologic drugs that improve human health worldwide. No matter your role or background, at Repligen, you will play a key part in shaping some of the most innovative and life-changing therapies in the world. We foster a culture of purpose, collaboration, and shared success-where every voice matters and every contribution drives progress.

Join us!

As a Digital Experience Specialist, you will support the development, optimization, and management of digital content across Repligen's web platforms while partnering closely with Digital Marketing leadership on the ongoing growth, optimization, and operational support of the Shopify eCommerce experience.

Your role will focus on enabling high-performing, AI-optimized content within modern CMS and DXP platforms, ensuring content is structured for discoverability across both traditional search and emerging AI-driven search experiences, while contributing to ongoing improvements in eCommerce performance, UI/UX, conversion, accessibility, and overall customer experience.

Make a global impact-join Repligen.

We're united by a mission to inspire advances in bioprocessing as a preferred partner in the production of biologic drugs that improve human health worldwide. No matter your role or background, at Repligen, you will play a key part in shaping some of the most innovative and life-changing therapies in the world. We foster a culture of purpose, collaboration, and shared success-where every voice matters and every contribution drives progress.

Join us!

"This role is expected to model our Leadership Behaviors-Integrity & Compliance, Customer Focus, Collaboration, Courage, Team Empowerment, and Accountability & Results-in all aspects of work."

General Responsibilities:

* Support website and eCommerce content strategies that align with organizational goals and digital marketing initiatives.

* Partner with Digital Marketing leadership to support the ongoing optimization and day-to-day operations of the Shopify eCommerce experience.

* Collaborate cross-functionally with digital marketing, creative, product, analytics, and operations teams.

* Optimize website and eCommerce experiences for SEO, AI search visibility, UI/UX, accessibility, and conversion performance.

* Utilize analytics and AI-driven insights to inform content and eCommerce optimization decisions.

* Ensure consistency in content structure, product presentation, branding, and overall digital experience standards.

* Support ongoing testing and optimization efforts to improve customer engagement and conversion rates.

* Stay current with SEO, AI search trends, generative AI tools, UI/UX best practices, and evolving digital experience technologies.

Specific Responsibilities:

eCommerce Management & Growth (Shopify):

* Partner with Digital Marketing leadership to support the day-to-day operations and ongoing optimization of the Shopify eCommerce experience, including product updates, merchandising, and site performance

* Optimize product pages, category structures, and on-site merchandising to improve conversion rates and average order value

* Support promotions, campaigns, and product launches in collaboration with marketing and product teams

* Monitor eCommerce performance metrics including revenue, conversion rate, cart abandonment, and user behavior

* Identify opportunities to improve the customer journey, checkout experience, and overall UI/UX

* Collaborate with development teams on Shopify enhancements, integrations, and feature improvements

Content Operations & Enablement:

* Build, update, and publish website and eCommerce content across pages, landing experiences, and product content

* Partner with marketing teams to intake, structure, and deploy content effectively across digital platforms

* Ensure content is properly formatted, tagged, and aligned with templates, taxonomy, and content models

* Maintain content accuracy, consistency, governance, and timeliness across digital properties

* Support content workflows, approvals, and publishing schedules within CMS and DXP platforms

SEO, AI Search & Content Optimization:

* Optimize content for both traditional SEO and emerging AI-driven search experiences, including generative search and answer engine optimization

* Structure content using best practices for AI discoverability, including semantic markup, structured data, and clear content hierarchies

* Support keyword, intent-based, and conversational search optimization strategies

* Utilize tools such as SEMrush and analytics platforms to identify optimization opportunities and performance trends

* Monitor search rankings, AI search visibility, and content performance across digital channels

* Continuously refine content to improve discoverability across both traditional search engines and AI-generated experiences

Analytics & Data-Driven Decision Making:

* Leverage analytics platforms such as GA4, Power BI, and…