Senior Marketing Data & Analytics Specialist

Make a global impact-join Repligen. We’re united by a mission to inspire advances in bioprocessing as a preferred partner in the production of biologic drugs that improve human health worldwide. No matter your role or background, at Repligen, you will play a key part in shaping some of the most innovative and life‑changing therapies in the world. We foster a culture of purpose, collaboration, and shared success—where every voice matters and every contribution drives progress.

Join us!

As a Data & Analytics Specialist, you will support the development, execution, and optimization of marketing analytics and reporting capabilities with a strong focus on data accuracy, AI‑driven insights, and performance measurement. Your role will involve working across Salesforce CRM, marketing automation platforms, and analytics tools to deliver actionable insights, enable predictive decision making, and support a scalable, AI‑enabled digital marketing ecosystem.

"This role is expected to model our Leadership Behaviors-Integrity & Compliance, Customer Focus, Collaboration, Courage, Team Empowerment, and Accountability & Results-in all aspects of work."

• Support marketing analytics strategies aligned with organizational goals and digital performance objectives.
• Collaborate with cross‑functional teams including digital marketing, CRM, lifecycle, and sales.
• Ensure data integrity and consistency across Salesforce, Pardot, and integrated platforms.
• Utilize data, analytics, and AI‑driven insights to inform campaign performance and strategic decisions.
• Stay current with analytics best practices, AI capabilities, and data privacy regulations.
• Support compliance with global data privacy standards including CCPA, GDPR, and related regulations.

• Build and maintain dashboards and reporting frameworks using tools such as Power BI, Looker Studio, or similar platforms.
• Develop standardized reporting templates to track marketing performance, pipeline, and revenue impact.
• Incorporate AI‑driven insights and automated reporting capabilities into dashboards where applicable.
• Ensure data is presented in a clear, concise, and actionable format for stakeholders.
• Support executive and operational reporting needs across marketing and sales teams.

• Analyze campaign performance across channels including web, email, paid media, and lifecycle programs.
• Identify trends, patterns, and optimization opportunities using both traditional analytics and AI‑assisted analysis.
• Leverage AI tools to accelerate data exploration, anomaly detection, and insight generation.
• Translate complex data into meaningful insights and recommendations.
• Support A/B testing analysis and performance measurement across digital initiatives.

• Work within Salesforce (SFDC) and Pardot to manage, validate, and analyze marketing and lead data.
• Support lead lifecycle tracking, campaign attribution, and pipeline reporting.
• Ensure proper data structure, segmentation, and alignment across systems.
• Perform regular data audits, cleansing, and validation to maintain data quality.

• Support integration of data across platforms including Salesforce, marketing automation, website analytics, and enrichment tools such as Zoom Info.
• Assist in managing multi‑source data environments to create a unified customer and account view.
• Ensure consistent data flow and accuracy across systems and reporting layers.

• Present insights and findings in a clear, compelling way to both technical and non‑technical stakeholders.
• Develop data narratives that connect marketing performance to pipeline, revenue, and business outcomes.
• Utilize AI tools such as ChatGPT, Claude, and similar platforms to assist in summarizing insights and creating executive‑ready reporting.
• Support leadership with actionable recommendations based on data analysis and predictive insights.

• Ensure adherence to data governance standards and best practices across all platforms.
• Support compliance with data privacy regulations…