Senior Digital Experience Specialist

Overview

Make a global impact—join Repligen. We’re united by a mission to inspire advances in bioprocessing as a preferred partner in the production of biologic drugs that improve human health worldwide. No matter your role or background, you will play a key part in shaping some of the most innovative and life‑changing therapies in the world. We foster a culture of purpose, collaboration, and shared success—where every voice matters and every contribution drives progress.

• Support website and eCommerce content strategies that align with organizational goals and digital marketing initiatives.
• Partner with Digital Marketing leadership to support the ongoing optimization and day‑to‑day operations of the Shopify eCommerce experience.
• Collaborate cross‑functionally with digital marketing, creative, product, analytics, and operations teams.
• Optimize website and eCommerce experiences for SEO, AI search visibility, UI/UX, accessibility, and conversion performance.
• Utilize analytics and AI‑driven insights to inform content and eCommerce optimization decisions.
• Ensure consistency in content structure, product presentation, branding, and overall digital experience standards.
• Support ongoing testing and optimization efforts to improve customer engagement and conversion rates.
• Stay current with SEO, AI search trends, generative AI tools, UI/UX best practices, and evolving digital experience technologies.
• Partner with Digital Marketing leadership to support the day‑to‑day operations and ongoing optimization of the Shopify eCommerce experience, including product updates, merchandising, and site performance.
• Optimize product pages, category structures, and on‑site merchandising to improve conversion rates and average order value.
• Support promotions, campaigns, and product launches in collaboration with marketing and product teams.
• Monitor eCommerce performance metrics including revenue, conversion rate, cart abandonment, and user behavior.
• Identify opportunities to improve the customer journey, checkout experience, and overall UI/UX.
• Collaborate with development teams on Shopify enhancements, integrations, and feature improvements.
• Build, update, and publish website and eCommerce content across pages, landing experiences, and product content.
• Partner with marketing teams to intake, structure, and deploy content effectively across digital platforms.
• Ensure content is properly formatted, tagged, and aligned with templates, taxonomy, and content models.
• Maintain content accuracy, consistency, governance, and timeliness across digital properties.
• Support content workflows, approvals, and publishing schedules within CMS and DXP platforms.
• Optimize content for both traditional SEO and emerging AI‑driven search experiences, including generative search and answer‑engine optimization.
• Structure content using best practices for AI discoverability, including semantic markup, structured data, and clear content hierarchies.
• Support keyword, intent‑based, and conversational search optimization strategies.
• Utilize tools such as SEMrush and analytics platforms to identify optimization opportunities and performance trends.
• Monitor search rankings, AI search visibility, and content performance across digital channels.
• Continuously refine content to improve discoverability across both traditional search engines and AI‑generated experiences.
• Leverage analytics platforms such as GA4, Power BI, and eCommerce reporting tools to track digital performance.
• Analyze key metrics including traffic, engagement, conversion rate, revenue, and user journeys.
• Partner with analytics and digital teams to support dashboards and reporting frameworks.
• Utilize insights to support A/B testing, merchandising strategies, UI/UX improvements, and content optimization decisions.
• Support implementation of personalized content and product experiences based on user behavior, segmentation, and intent data.
• Collaborate with marketing and technology teams to support dynamic content delivery and AI‑driven recommendations.
• Contribute to conversion rate optimization initiatives across both website and eCommerce experiences.
• Help ensure a seamless, accessible, and consistent…