Senior Digital Experience Specialist

Repligen is a bioprocessing partner that develops technologies to produce biologic drugs. The Digital Experience Specialist will support the development, optimization, and management of digital content across Repligen’s web platforms, working closely with Digital Marketing leadership to enhance the Shopify eCommerce experience.

• Support website and eCommerce content strategies that align with organizational goals and digital marketing initiatives.
• Partner with Digital Marketing leadership to support the ongoing optimization and day‑to‑day operations of the Shopify eCommerce experience.
• Collaborate cross‑functionally with digital marketing, creative, product, analytics, and operations teams.
• Optimize website and eCommerce experiences for SEO, AI search visibility, UI/UX, accessibility, and conversion performance.
• Utilize analytics and AI‑driven insights to inform content and eCommerce optimization decisions.
• Ensure consistency in content structure, product presentation, branding, and overall digital experience standards.
• Support ongoing testing and optimization efforts to improve customer engagement and conversion rates.
• Stay current with SEO, AI search trends, generative AI tools, UI/UX best practices, and evolving digital experience technologies.

• Partner with Digital Marketing leadership to support day‑to‑day operations and ongoing optimization of the Shopify eCommerce experience, including product updates, merchandising, and site performance.
• Optimize product pages, category structures, and on‑site merchandising to improve conversion rates and average order value.
• Support promotions, campaigns, and product launches in collaboration with marketing and product teams.
• Monitor eCommerce performance metrics including revenue, conversion rate, cart abandonment, and user behavior.
• Identify opportunities to improve the customer journey, checkout experience, and overall UI/UX.
• Collaborate with development teams on Shopify enhancements, integrations, and feature improvements.

• Create, update, and publish website and eCommerce content across pages, landing experiences, and product content.
• Partner with marketing teams to intake, structure, and deploy content effectively across digital platforms.
• Ensure content is properly formatted, tagged, and aligned with templates, taxonomy, and content models.
• Maintain content accuracy, consistency, governance, and timeliness across digital properties.
• Support content workflows, approvals, and publishing schedules within CMS and DXP platforms.

• Optimize content for both traditional SEO and emerging AI‑driven search experiences, including generative search and answer engine optimization.
• Structure content using best practices for AI discoverability, including semantic markup, structured data, and clear content hierarchies.
• Support keyword, intent‑based, and conversational search optimization strategies.
• Utilize tools such as SEMrush and analytics platforms to identify optimization opportunities and performance trends.
• Monitor search rankings, AI search visibility, and content performance across digital channels.
• Continuously refine content to improve discoverability across both traditional search engines and AI‑generated experiences.

• Leverage analytics platforms such as GA4, Power BI, and eCommerce reporting tools to track digital performance.
• Analyze key metrics including traffic, engagement, conversion rate, revenue, and user journeys.
• Partner with analytics and digital teams to support dashboards and reporting frameworks.
• Utilize insights to support A/B testing, merchandising strategies, UI/UX improvements, and content optimization decisions.

• Support implementation of personalized content and product experiences based on user behavior, segmentation, and intent data.
• Collaborate with marketing and technology teams to support dynamic content delivery and AI‑driven recommendations.
• Contribute to conversion rate optimization initiatives across both website and eCommerce…