Senior Manager, Digital Marketing

Make a global impact—join Repligen.  We’re united by a mission to inspire advances in bioprocessing as a preferred partner in the production of biologic drugs that improve human health worldwide. No matter your role or background, at Repligen, you will play a key part in shaping some of the most innovative and life-changing therapies in the world. We foster a culture of purpose, collaboration, and shared success—where every voice matters and every contribution drives progress.

Join us!
As a Senior Digital Marketing Manager, you will lead and scale our digital marketing function with a strong focus on strategy, team leadership, cross-functional integration, and revenue impact. This role is responsible for managing key digital capabilities including Data & Analytics and CRM Lifecycle & Marketing Automation, while also owning SEO, AEO, GEO, and Paid Search and Social performance across key channels such as Linked In and Google.

You will drive the evolution of a modern, AI-enabled digital marketing ecosystem that supports demand generation, customer experience, and business growth. This role is hybrid, requiring 3 days/week onsite in our Waltham, MA location.
“This role is expected to model our Leadership Behaviors—Integrity & Compliance, Customer Focus, Collaboration, Courage, Team Empowerment, and Accountability & Results—in all aspects of work.”## ##
** General Requirements:
*** Develop and execute comprehensive digital marketing strategies aligned with organizational growth objectives.
* Lead and manage core digital functions including Data & Analytics and CRM Lifecycle & Marketing Automation.
* Own performance across SEO, AEO, GEO, and paid media channels including Linked In and search platforms.
* Collaborate with cross-functional teams including sales, IT, marketing, and product teams.
Ensure seamless integration between digital channels, Salesforce CRM, marketing automation, and analytics platforms.
* Leverage data, AI, and predictive insights to optimize performance and decision making.
* Stay current with industry trends, emerging technologies, and AI-driven marketing capabilities.
* Continuously identify opportunities to improve efficiency, scalability, and marketing effectiveness.
* Ensure compliance with marketing regulations and global data privacy standards.## ## ##
** Specific Responsibilities:
**** Team Leadership & Functional Ownership:
*** Lead and mentor team members across Data & Analytics and CRM Lifecycle & Marketing Automation functions.
* Establish clear priorities, roadmaps, and performance expectations across digital capabilities.
* Ensure alignment between analytics, automation, SEO, and paid media efforts to drive measurable outcomes.
* Foster a culture of innovation, accountability, and continuous improvement.
** Strategic Development & Execution:
*** Develop and execute integrated digital marketing strategies across web, email, paid media, social, and content channels.
* Align digital marketing strategies with demand generation, pipeline growth, and revenue targets.
* Drive campaign planning, execution, and optimization across global markets.
* Partner with leadership to align digital strategy with broader business and transformation initiatives.
** SEO, AEO, GEO & Organic Growth:
*** Own and evolve SEO strategy including technical SEO, on-page optimization, and content structure.
* Lead AEO and GEO strategies to ensure visibility in AI-driven search and generative answer engines.
* Optimize content for discoverability across traditional search engines and AI-powered platforms.
* Implement structured data, semantic content strategies, and intent-based optimization.
* Monitor organic performance, rankings, and AI search visibility, continuously refining strategy.
** Paid Media &…