Business Development Manager

Steer offers a suite of software tools for today’s automotive repair shop, combining a mix of essential software into one user‑friendly, cost‑effective platform. Through the Steer suite we allow shop owners to focus on their core work while simplifying marketing and customer retention.

Steer began as an online directory for drivers to find a local mechanic. Today we offer a full Customer Relationship Management (CRM) marketing suite with text messaging, email automation, direct mail integration, reputation management, appointment reminders, and many other features. In August 2024 we acquired Auto Ops, a modern, intelligent scheduling solution that lets customers book appointments directly via a shop’s website and Google Business Profile.

The Business Development Representative (BDR) Manager is a high‑impact leadership role responsible for fueling Steer’s growth engine. As manager you will hire, coach, and lead a team of top‑of‑funnel BDRs. Your primary goal is to drive consistent, high‑quality pipeline generation, measure success by the volume of demos booked and won, and foster the career progression of your team.

You will be in the trenches with your team – running call blitzes, refining messaging, and creating a culture of hustle, grit, and success.

This is a hybrid role that will be in our Waltham, MA office 3 days a week.

• Team Leadership & Development:
  Hire, onboard, and train top‑tier BDR talent. Build a culture of continuous learning and high performance.
• Coaching & Enablement:
  • Conduct daily/weekly call reviews and role‑play sessions.
  • Provide real‑time feedback on email sequences, cold‑calling techniques, and objection handling.
  • Work with Sales Enablement to create, maintain, and update the "BDR Playbook" with best practices.
• Strategy & Operations:
  • Analyze activity, conversion rates, and connect rates to identify bottlenecks and improve performance.
  • Collaborate with Marketing and AE Managers to align outbound efforts with campaigns and inbound lead flow.
  • Own the monthly and quarterly pipeline targets for the BDR organization.
  • Maintain a consistent feedback loop between BDRs and Account Executives regarding lead quality and handoff processes.
• Reporting:
  • Provide accurate forecasts of pipeline generation to Sales Leadership.
  • Track individual and team performance against KPIs (Calls, Demos Booked, Sit Rate, Demos Won, etc.).

Must Have:

• 2‑4+ years of experience in B2B SaaS sales, with at least 1 year in a manager role (e.g., BDR Manager, Team Lead).
• Proven "Player‑Coach" ability: lead by example and be willing to pick up the phone.
• Data‑Driven Mindset: understand sales math (conversion rates, activity metrics) and use data to make coaching decisions.
• Exceptional Communication: give direct feedback with empathy and articulate complex strategies clearly.
• Self‑Starter Mentality: build scalable processes and thrive in a fast‑paced, ambiguous environment.

Nice to Have:

• Experience in the automotive industry or selling to SMB/blue‑collar verticals.
• Experience scaling a BDR team.
• Track record of promoting BDRs into closing roles.
• Familiarity with Hub Spot and Nooks.

Reference checks will be conducted as part of the final stage of the interview process.

• 100% employer‑paid medical insurance
• Flexible PTO (15‑day minimum)
• Generous parental leave
• 401(k) plan
• Learning stipend & WFH equipment
• Latest technology tools
• Collaborative, innovative work culture

At Steer we align our mission of transforming the auto repair experience for shop owners and their customers with your passion for growth, innovation, and excellence. Here you’ll find opportunities to expand your skills, take on career‑shaping challenges, and contribute to the future of the auto repair industry, all while enjoying comprehensive benefits and flexible work arrangements.

We value diversity and believe that forming teams in which everyone can be their authentic self is key to our success. We welcome applications from those with diverse backgrounds and industries.

As set forth in Steer’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.