HCP Marketing Lead

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Zenas is a clinical‑stage global biopharmaceutical company committed to becoming a leader in the development and commercialization of transformative therapies for patients with autoimmune diseases. Our core business strategy combines an experienced leadership team with a disciplined product candidate acquisition approach to identify, acquire and develop product candidates globally that we believe can provide superior clinical benefits to patients living with autoimmune diseases.

Zenas is advancing two late‑stage, potential franchise molecules, obexelimab and orelabrutinib. Obexelimab, Zenas’ lead product candidate, is a bifunctional monoclonal antibody designed to bind both CD19 and FcγRIIb, inhibiting the activity of cells implicated in many autoimmune diseases without depleting them. Orelabrutinib is a potentially best‑in‑class, highly selective, CNS‑penetrant oral Bruton’s Tyrosine Kinase (BTK) inhibitor that may address compartmentalized inflammation and disease progression in multiple sclerosis (MS).

Earlier stage programs include preclinical IL‑17AA/AF and brain‑penetrant TYK2 inhibitors.

We are seeking top talent who share our commitment to patients and have a track record of success in acquiring, developing and commercializing products across the globe. Our colleagues enjoy a fast‑paced learning environment and experience individual and organizational success as we work towards becoming a global immunology and autoimmune disease leader, guided by our values of Transparency, Relationships, Urgency, Excellence and Innovation – TRUE Innovation!

Zenas is seeking a seasoned, dynamic commercial leader with extensive I&I experience and strong US market understanding to lead the brand marketing strategy and activities. Reporting to the VP Head of Marketing, the HCP Marketing Lead will drive the marketing strategy for Obexelimab, focusing on the launch of its first indication in IgG4‑Related Disease, setting a customer‑centric vision and delivering high‑performance standards.

This leader will oversee all aspects – from brand positioning and messaging to resource prioritization – ensuring alignment with cross‑functional partners and contributing to the company’s continued success.

• Lead the development of Obexelimab brand strategies, focusing on product positioning, messaging and market differentiation.
• Lead cross‑functional launch readiness governance and execution for Obexelimab in IgG4‑R&D.
• Represent US Marketing on the Obexelimab US Brand Team, collaborating on strategies, messaging and materials to ensure consistency and strategic alignment across functions.
• Ensure strong collaboration between the US Marketing team and counterparts on cross‑functional teams, including Sales, Access & Trade, Strategic Engagement, Analytics, Medical Affairs, Compliance, Legal and Regulatory and Patient Support Services.
• Utilize market and customer insights to inform key business decisions and refine brand and customer strategies.
• Establish core messaging for a diverse customer base, including HCPs & KOLs.
• Lead the creation of HCP marketing assets (disease education and promotional materials), ensuring regulatory alignment.
• Lead the creation of a Market Development strategy and oversee all associated materials.
• Collaborate closely with Strategic Engagement to collect relevant insights for the Brand Strategy and execute the market development plan.
• Lead customer segmentation efforts to optimize outreach and engagement across channels and ensure precise targeting.
• Leverage data and analytics to allocate marketing budget effectively across channels and audience segments.
• Prioritize investment opportunities and secure budget approval from senior leadership, advocating for resources to support strategic initiatives.
• Champion cross‑functional teamwork and foster a culture of continuous learning, growth and diversity.

• Bachelor’s degree required; advanced degree in business or life sciences preferred.
• Deep marketing experience required; I&I or Rare Diseases experience preferred.
• Deep understanding of the US market…