Chief Marketing & Architect

Description

Ready to join a team that's all in? At Imprivata, we deliver unified access and security management programs that eliminate friction, empowering healthcare and mission-critical organizations to work smarter, faster, and more securely.

We believe work can be more than a job or task-it's a collective spirit; the type that emboldens creativity, embraces challenge, and fosters excitement. We are constantly raising the bar on what's possible, owning the outcome of our triumphs and trials, staying nimble amidst change, and cultivating an environment where we win together. Here, your ideas matter, your differences are celebrated, and your work drives real results-for your career, your teammates, and our customers.

When you join Imprivata, you embark on a shared journey of ambition and growth. We're committed to building an inclusive workplace where everyone feels valued and supported. If you're looking for a place to match your passion with purpose-and where every day you can make an impact-you'll find it here.

We are seeking a Chief Marketing Officer to join our team. This is a hybrid position based out of our Waltham, MA office.

Job Summary

The Chief Marketing Officer (CMO) will lead and oversee Imprivata's marketing efforts. The CMO is responsible for developing and executing the overall marketing strategy, brand positioning, product marketing, customer acquisition, and retention strategies to drive business growth. You will collaborate with senior leadership to ensure that marketing objectives align with broader business goals and play a pivotal role in shaping the company's public image and market presence.

Duties and Responsibilities

Market & Growth Strategy

Define and own the marketing strategy aligned to company growth objectives

Identify and prioritize target markets, ICPs, buyer personas, and use cases

Lead market segmentation, competitive positioning, and category strategy

Drive expansion strategy (new verticals, geographies, products)

Brand, Positioning & Messaging

Own the company brand, value proposition, and positioning

Ensure consistent, compelling messaging across all customer touchpoints

Establish category leadership and differentiation vs. competitors

Serve as a key external spokesperson (events, press, analyst relations)

Demand Generation & Revenue Impact

Own the end-to-end demand generation engine (pipeline creation)

Drive integrated campaigns across:

Digital, content, SEO/SEM

Events, webinars, ABM

Partners and alliances

Be accountable for marketing-sourced and marketing-influenced pipeline

Continuously optimize CAC, conversion rates, and ROI

Product Marketing

Translate product capabilities into clear customer value

Lead:

Product launches and go-to-market plans

Messaging frameworks and sales enablement

Pricing and packaging strategy (with Product & Finance)

Enable Sales with positioning, battle cards, and narratives

Customer Marketing & Lifecycle

Own customer lifecycle marketing from onboarding adoption expansion advocacy

Drive:

Retention and upsell support

Case studies, references, community, customer events and community

Voice-of-customer insights back to Product

Strengthen customer trust and long-term loyalty

Sales Partnership

GTM strategy and execution

Pipeline goals and forecasting

Account-based marketing and enablement

Ensure tight alignment between:
Marketing, Sales, Product, and Customer Success

Eliminate silos across the revenue engine

Data, Analytics & Performance

Define and track marketing KPIs:

Pipeline, revenue influence, CAC, LTV

Conversion rates and funnel performance

Own marketing tech stack and data integrity

Use insights to drive continuous improvement and prioritization

Team Leadership & Operations

Build, lead, and scale a high-performing marketing organization

Define org structure, roles, and operating rhythms

Manage budget, resources, and agency partners

Foster a culture of accountability, experimentation, and customer focus

Key Outcomes the CMO Is Accountable For:

Clear, differentiated market positioning

Predictable, scalable pipeline generation

Strong brand credibility and category presence

Tight GTM alignment and revenue impact

Measurable contribution to company growth

Required Qualifications

Bachelor's…