Head of US Marketing
Listed on 2026-02-06
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Marketing / Advertising / PR
Marketing Manager -
IT/Tech
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Company Overview
Dyne Therapeutics is focused on delivering functional improvement for people living with genetically driven neuromuscular diseases. We are developing therapeutics that target muscle and the central nervous system (CNS) to address the root cause of disease. The company is advancing clinical programs for myotonic dystrophy type 1 (DM1) and Duchenne muscular dystrophy (DMD), and preclinical programs for facioscapulohumeral muscular dystrophy (FSHD) and Pompe disease.
At Dyne, we are on a mission to deliver functional improvement for individuals, families and communities. Learn more , and follow us on X, Linked In and Facebook.
Company Overview
Dyne Therapeutics is focused on delivering functional improvement for people living with genetically driven neuromuscular diseases. We are developing therapeutics that target muscle and the central nervous system (CNS) to address the root cause of disease. The company is advancing clinical programs for myotonic dystrophy type 1 (DM1) and Duchenne muscular dystrophy (DMD), and preclinical programs for facioscapulohumeral muscular dystrophy (FSHD) and Pompe disease.
At Dyne, we are on a mission to deliver functional improvement for individuals, families and communities. Learn more , and follow us on X, Linked In and Facebook.
Role Summary
The Head of US Marketing is an experienced and hands-on leader who defines US brand strategy across HCP and Patient communities in neuromuscular disease. This will require strong engagement and leadership of US teams to ensure effective and aligned cross-functional implementation of brand strategy, as well as strategic planning capabilities to ensure flawless execution and a successful launch of our products for DMD and DM1.
As part of a high performing team, this role seamlessly collaborates cross functionally to deliver a one Dyne approach, including close collaboration with Field roles, Medical Affairs, Patient Services, Advocacy, and Market Access to ensure cohesive and aligned go-to-market strategies and successful execution. This is a unique opportunity for an exceptional marketer, strategic thinker, and commercial leader to play a key role on the US leadership team.
This role is based in Waltham, MA.
Primary Responsibilities
Marketing
- Developing differentiated marketing strategies including digital and omnichannel engagement tactics for the US; developing and implementing initial brand plans
- Leading the development and execution of integrated cross functional brand plans in strong partnership with above market team
- Coordinating with the US Marketing Team on tactics with global reach, including Congresses, KOL engagement, Education, Awareness, and digital initiatives
- Working in partnership with Medical Affairs on the development of initiatives to build HCP-level brand advocacy & brand adoption
- Ensuring integration of Patient Advocacy across all relevant US deliverables, programs, and activities
- Drive innovation in commercial strategy and tactics to build brand awareness, excitement, and intent to prescribe while ensuring superior execution of market development efforts
- Working closely with Insights & Analytics to support any message testing, market research, and insight generation – instilling a metrics driven mindset and strong focus on executional discipline including constant monitoring of impact on prescription behavior and other KPIs
- Working closely with legal to champion the compliance interface for commercial, ensuring appropriate governance, tracking and signoffs are in place for all commercial activities and materials (with support from cross-functional partners)
- Support definition, and achievement, targets, KPIs, and metrics including for HCP adoption, advocacy, and advocacy mobilization
- Leading coordination and execution of launch planning for DMD and DM1
- Developing launch strategy
- Building integrated cross-functional launch plans
- Developing core messages
- Identifying and coordinating critical educational and promotional activities…
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