HCP Marketing Lead

Role Summary

Zenas is seeking a seasoned, dynamic commercial leader with extensive I&I experience and US market understanding to lead the Brand Marketing strategy and activities. Reporting to the VP Head of Marketing, the HCP Marketing Lead will drive the marketing strategy for Obexelimab, focusing on the launch of its first indication in IgG4-Related Disease, setting a customer-centric vision and delivering high performance standards.

This leader will oversee all aspects, from brand positioning and messaging to resource prioritization, ensuring alignment with cross-functional partners.

• Lead the development of Obexelimab brand strategies, focusing on product positioning, messaging, and market differentiation.
• Lead cross-functional launch readiness governance and execution for Obexelimab in IgG4-RD.
• Represent US Marketing on the Obexelimab US Brand Team, collaborating on strategies, messaging, and materials to ensure consistency and alignment across functions.
• Ensure strong collaboration between the US Marketing team and cross-functional teams, including Sales, Access & Trade, Strategic Engagement, Analytics, Medical Affairs, Compliance, Legal and Regulatory, and Patient Support Services.
• Utilize market and customer insights to inform key business decisions and refine brand and customer strategies.
• Establish core messaging for a diverse customer base, including HCPs and KOLs.
• Lead the creation of HCP marketing assets (disease education and promotional materials) including development, review, and approval that align with brand positioning, messaging, and regulatory guidelines.
• Lead the creation of a Market Development strategy including the creation, review, and approval of materials for market development activities.
• Collaborate with Strategic Engagement to gather insights for Brand Strategy and execute the market development plan (Congress, Ad boards, Speaker Bureau).
• Lead customer segmentation efforts to optimize outreach and engagement across channels and ensure precise targeting.
• Leverage data and analytics to allocate marketing budgets effectively across channels and audience segments.
• Prioritize investment opportunities and secure budget approval from senior leadership, advocating for resources to support strategic initiatives.
• Champion cross-functional teamwork and team engagement, fostering a culture of continuous learning, growth, and diversity.

• Required: Bachelor’s degree; advanced degree in business or life sciences preferred.
• Required: Deep marketing experience; I&I and/or Rare Diseases experience preferred.
• Required: Deep understanding of US market dynamics.
• Required: Exceptional communication and analytical skills with a focus on high-impact execution and results.
• Required: Proven success in customer-centric marketing strategy development and cross-functional leadership.
• Required: Strong project management skills with the ability to manage multiple projects simultaneously while meeting tight deadlines.
• Required: Established marketing skills with HCP, Account, and Digital marketing experience across multiple brands; expertise in omnichannel, modular marketing, and content/channel strategy.
• Preferred: Field experience.
• Required: Ability to travel up to 33%.

• Bachelor’s degree required; advanced degree in business or life sciences preferred.

• Ability to travel up to 33%.