Director, Product Marketing

## Director, Product Marketing Apply locations:
Waltham, MA - Headquarters:
Princeton, NJtime type:
Full time posted on:
Posted Yesterday job requisition :
JR100440

We're committed to bringing passion and customer focus to the business.
** Position Summary
** Trinity is seeking a Product Marketing Director to lead the product marketing strategy and execution for its Analytics and AI‐Enabled Solutions portfolio, including flagship platforms such as Forecast

EDGE, Trinity

EDGE, and Trinity AI.This role is responsible for defining and driving the end-to-end product marketing lifecycle—from market insight and positioning to go-to-market execution and in-market performance. You will own the development of a clear, differentiated narrative across Trinity’s AI and analytics ecosystem, translating product capabilities into compelling value propositions that resonate with biopharma buyers and drive measurable commercial impact.

Working in close partnership with Product Management and other product marketers, you will ensure market needs directly inform product strategy while enabling successful launches, adoption, and growth across the portfolio.
** Key Responsibilities
** Product Marketing Strategy & Portfolio Ownership
* Own product marketing strategy in support of Trinity’s AI and analytics portfolio, including positioning, segmentation, and growth priorities.
* Define and evolve the portfolio narrative to clearly articulate how Trinity’s solutions deliver differentiated value across the commercial decision-making ecosystem.
* Act as the voice of the market, bringing customer, buyer, and competitive insights into product and marketing strategy.

Positioning, Messaging & Differentiation
* Develop clear, compelling, and differentiated product positioning grounded in customer needs, use cases, and outcomes.
* Establish and operationalize a unified messaging framework across products, personas, and buying stages.
* Translate complex AI and analytics capabilities into business-relevant stories that resonate with commercial, insights, and data science stakeholders.

Go-to-Market Leadership & Launch Excellence
* Lead end-to-end go-to-market strategy for new products, features, and releases in partnership with Product Management.
* Define launch objectives, target segments, value propositions, and success metrics across awareness, adoption, and expansion.
* Drive cross-functional GTM alignment across marketing, sales, consulting, and client teams.

Sales Enablement & Revenue Impact
* Equip sales and client-facing teams with high-impact enablement tools, including messaging, pitch decks, demos, and use-case-driven content.
* Ensure consistent articulation of product value across the buyer journey to improve win rates, deal velocity, and expansion.
* Partner with demand generation to activate campaigns that drive pipeline, product adoption, and customer growth.

Market Intelligence & Product Feedback Loop
* Lead ongoing market, buyer, and competitive intelligence efforts to inform positioning and identify growth opportunities.
* Translate insights into actionable recommendations for product roadmap prioritization and GTM optimization.
* Maintain deep expertise in the evolving AI, data, and analytics landscape within life sciences.

Performance & Optimization
* Define and track product marketing KPIs, including pipeline influence, conversion rates, product adoption, and expansion metrics.
* Use data and insights to continuously refine messaging, campaigns, and GTM strategy.
* Drive a culture of test-and-learn across product marketing initiatives.
** Qualifications
* ** 8+ years of experience in product marketing or product management, with a strong focus on B2B SaaS, analytics, or AI-driven solutions.
* Demonstrated success owning product positioning, go-to-market strategy, and launch execution for complex platforms.
* Experience partnering closely with Product Management to influence roadmap and drive product-market fit.
* Strong understanding of life sciences commercial analytics, data ecosystems, and decision-support workflows preferred.
* Exceptional storytelling and communication skills, with the ability to translate technical concepts into clear…