Executive Director, Digital Subscription

Executive Director, Digital Subscription Growth

Category: Marketing / Audience Development

Job Location: Waltham, Massachusetts

Position Type: Full-Time/Regular

NEJM Group is seeking a strategic, data-driven leader to drive subscription growth across its portfolio of publications, including the New England Journal of Medicine, and to accelerate adoption of new subscription offerings and models. This role is the modern evolution of a traditional circulation leadership position, with a digital-first mandate spanning acquisition, conversion, lifecycle marketing, retention, and subscriber revenue growth.

The Executive Director, Digital Subscription Growth will lead the strategy and execution required to build a modern subscription growth engine, one that expands the reach of the NEJM Group portfolio, strengthens engagement with current subscribers, improves conversion across digital properties, and increases long-term customer value.

The MMS has adopted a flexible work model that allows most employees to choose where they work – at home, onsite in our Waltham office, or a combination – based on preferences and business needs. Because what matters is the work we do, not where we do it.

• Own individual (B2C) paid subscription growth across the NEJM Group publications, with a primary focus on driving digital subscriptions.
• Develop and execute strategies to increase net new paid subscribers, improve subscriber retention, and grow circulation revenue.
• Set ambitious growth targets and define the roadmap to achieve them across acquisition, conversion, activation, retention, and long-term loyalty.

• Lead full-funnel subscription growth across web properties, email, SEO, partnerships, paid media, social, and other relevant channels.
• Improve conversion of anonymous and registered users into paid subscribers through optimized landing pages, paywall messaging, offer strategy, and checkout experience.
• Identify and scale new acquisition channels, audience pathways, and professional ecosystem partnerships that can expand reach among clinicians and early-career medical professionals.
• Build segmented paths for subscription acquisition, upgrade, and cross-sell, including movement into new subscription offerings.

• Develop and lead a lifecycle marketing strategy to improve activation, engagement, retention, churn prevention, save efforts, and win-back.
• Move the organization beyond batch direct-response email toward behavior-based, segmented, and personalized subscriber journeys.
• Build programs that increase first-year retention, deepen subscriber engagement.
• Partner with customer service and subscriber support teams to identify churn drivers and improve retention performance.

• Help shape the positioning, pricing, packaging, and growth strategy for NEJM Group subscription offers and models.
• Test offers, trial structures, pricing approaches, and messaging to improve adoption and share of wallet while preserving premium brand value.

• Build a culture of rapid experimentation and continuous learning across the subscription business.
• Lead structured testing across pricing, packaging, promotional offers, messaging, creative, audience segmentation, channel mix, paywall experience, and commerce UX flows.
• Use analytics and customer insights to understand subscriber behavior, activation patterns, engagement signals, and churn risks.
• Define and track KPIs and translate findings into scalable growth strategies and clear executive recommendations.

• Partner closely with Product Management, Digital Strategy, Engineering, Digital Analytics, Customer and Market Intelligence, and Customer Success to improve subscription UX, instrumentation, and growth performance.
• Collaborate on initiatives that strengthen content discovery, topic-based engagement, newsletter strategy, and conversion pathways from editorial experiences to paid subscription.
• Lead and develop a high-performing team and manage external partners or agencies as needed.
• Serve as a change agent who can…