Director, HCP Marketing - DMD

Role Summary

Director, HCP Marketing - DMD leads the development and execution of HCP-focused strategies and initiatives that empower providers treating Duchenne Muscular Dystrophy. In an active launch environment, this role drives impactful HCP engagement programs to support market entry and long-term adoption. The position is based in Waltham, MA.

• Own HCP strategy and execution for DMD from pre-launch through launch and beyond; develop and deliver an annual HCP plan to drive growth, aligned with brand strategy set by the Brand Lead.
• Define HCP segmentation and map priority behaviours across stages of adoption; translate insights into sequenced engagement strategies that move HCPs forward, supported by coordinated messaging and channel optimisation.
• Translate clinical data and label into HCP message strategy and content priorities that support adoption and long‑term utilisation; provide input on evidence generation priorities to sustain differentiation and brand growth.
• Own the HCP omnichannel engagement strategy across personal and non‑personal promotion, defining strategy and priorities, partnering with omnichannel and analytics engagement teams to execute and optimise across disease‑state and branded initiatives.
• Build closed‑loop deployment models to continuously test and learn which messages and channels resonate, detect progression along the belief ladder, and refine journeys accordingly.
• Ensure HCP digital engagement generates actionable signals that drive optimal actions across digital and field channels, in tight coordination with field teams.

• Serve as a core member of the US Marketing Team, partnering closely with Medical & Scientific Affairs, Market Access, Patient Services, Legal, Regulatory, and Compliance to ensure HCP strategy aligns to the scientific narrative, access realities, and patient support model.
• Provide strategic input into competitive readiness and scenario planning (current and future competitors, data readouts, and pipeline considerations) to grow HCP performance over time.

• Lead peer‑to‑peer education strategy and execution, leveraging modern formats and channels to advance education.
• Support Regional Market Development Managers as primary field executors for peer‑to‑peer programming and KOL engagement (e.g., congresses, advisory boards, speaker programs), ensuring strategic alignment, compliant materials and training, and consistent capture of field insights to inform ongoing optimisation.
• Own end‑to‑end commercial congress strategy for priority meetings, including objectives, messaging, content and booth experience, field readiness and integrated pre/during/post congress engagement plans.

• Serve as the scientifically fluent, analytically rigorous HCP marketing lead, asking the right questions and partnering with Market Research, Analytics, and Omnichannel teams to translate insights into performance‑improving actions.
• Partner with agencies and internal teams to develop and deploy high‑performing content; leverage AI‑enabled workflows where appropriate to increase speed and effectiveness while maintaining compliance.
• Drive PRC execution for HCP materials and ensure all initiatives meet regulatory, privacy, and company policy requirements.

• Bachelor’s degree required; advanced degree such as MBA or MPH preferred.
• 10+ years of experience in the pharmaceutical or biotechnology marketing, with 5+ years of experience in US HCP Marketing.
• Demonstrated success leading launch‑phase HCP marketing for specialty or rare disease products.
• Experience in neurology, neuromuscular, rare disease, or accelerated approval strongly preferred.
• Proven ability to translate complex science into compelling, compliant HCP messaging.
• Strong strategic mindset with hands‑on execution capability.
• Experience working in cross‑functional teams in a fast‑paced environment.
• Excellence in communication, influence, and stakeholder management skills.
• Entrepreneurial mindset with comfort building capabilities in a first‑launch environment.
• Curious, early adopter of emerging technologies; comfortable piloting AI‑enabled solutions to improve marketing effectiveness and efficiency.
• Willingness to travel as needed (anticipated up to 30%).

MA Pay Range: $188,000 - $240,000 USD. Individual compensation depends on factors such as education, experience, job‑related knowledge, and demonstrated skills.

Dyne Therapeutics is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any classification protected by federal, state, or local law.