Senior Marketing Operations Manager – International

Responsibilities

• Manage end-to-end build and deployment of email and SMS campaigns supporting CLM initiatives across international markets
• Partner closely with the APAC Regional Head and international marketing stakeholders to understand regional priorities, campaign calendars, and audience nuances
• Configure and manage automated journeys in SFMC Journey Builder supporting key CLM moments — onboarding, engagement, retention, win‑back, and renewal
• Ensure all campaigns adhere to regional data privacy and communication regulations including GDPR, CASL, PDPA, and other applicable frameworks across APAC markets
• Maintain and organize data extensions and audience segments specific to international markets
• Track and report on campaign performance across international markets including deliverability, engagement, and conversion metrics
• Maintain SFMC instance health as it relates to international markets including data extensions, contact list hygiene, consent records, and user access

• 5-7 years of hands‑on marketing operations experience with SFMC expertise across Email Studio, Automation Studio, Journey Builder, Mobile Connect, and Contact Builder.
• Working knowledge of AMPscript and SQL.
• Solid grasp of email deliverability best practices.
• Solid understanding of international data privacy and compliance regulations including GDPR, CASL, and APAC‑specific frameworks such as PDPA.
• Revenue‑driven person with a growth mindset.
• Cultural awareness and sensitivity to regional differences in communication, tone, and audience behavior.
• Strong communicator, comfortable managing high‑volume campaign operations across multiple markets and across timezones while contributing to longer‑term platform improvements.
• Salesforce Marketing Cloud certifications and experience collaborating with data science teams are a strong plus.