Marketing Manager

Boston Engineering is where innovative ideas become real-world technologies. Headquartered in Waltham, Massachusetts,we'vespent more than 30 years partnering with commercial and government clients to solve complex engineering challenges and bring breakthrough products to market. From advanced robotics and autonomous systems to medical devices, digital solutions, defense technologies, and industrial automation, our teams work on meaningful projects that push the boundaries ofwhat'spossible.

We are seeking a Marketing Manager.

Reporting to the VP of Client Services and Growth.

Thisis ahands-on role for someone who will be the company's sole marketing professional.

This is apositionfor someone who enjoys bothcontributing to developing strategy and rolling up their sleeve sand executing action plans.

This person will havethe opportunity to build and scale Boston Engineering's marketing function as the company continues to grow.

The ideal candidate iscomfortableowningexecution today and has the potential to lead a team, as their individual efforts drive growth for the organization.

Success in this role depends on the ability to prioritize high-impact activities,leverageexternal partners effectively, and balance strategic initiatives with hands-on execution.

• The Marketing Managerwillplayan integral roleon our team,including
• Marketing Strategy,Brand & Positioning
• Liaison with the VPof Client Services and Growth and our marketing agencyto helpshape the company's go-to-market strategy across the medical, commercial, and defense markets
• Monitor industry trends, customer needs, and competitor activity toidentifyemerging opportunities to informrefinement requirements
• Refine and evolve the company's value proposition, messaging, and positioningasrequired
• Own the Boston Engineering brand and ensure consistency across all customer touchpoints, including the website, marketing collateral, presentations, proposals,social media, email marketing, events, sales enablement materials, customer communications, and all other brand assets
• Ownimplementationofmarketing KPIs and monitoring of progress

Demand Generation

• Own tracking ofcampaign performance and continuouslyimprovingmarketing effectiveness using data and analytics
• Create andoptimizelead generation programs in partnership with the sales organization
• Develop and execute integrated marketing campaigns that generate qualified opportunities
• Produce and coordinate marketing content across multiple channels.
• Draftweb content and sales collateral
• Develop compelling content that communicates technical capabilities to executive and engineering audiences
• Manage digital marketing including SEO,AEO,paid media, email marketing, social media, and content marketing.
• Support thought leadership initiatives including articles, presentations, webinars, and conference speaking opportunities.
• Lead social media initiatives
• Collaborateon white papers and related thought leadership
• Support employee/internal communications

Marketing Execution

• Coordinate external vendors including designers, writers, digital agencies, and printers when needed.
  
  Liaisonwithour marketing agency
• Manage andmaintainthe corporate website.
• Plan and execute trade shows, conferences, webinars, and customer events.
• Manage the marketing budget and prioritize investments for maximum business impact.
• Manage trade show and event logistics
• Maintain our customer relationship management (CRM) database–Hub Spotand Salesforce
• Ensure sales teams have current messaging, competitive intelligence, and marketing resourcesby developingcollateral and sales enablement publications
• Create sales collateral including presentations, case studies, capability statements, brochures, and proposal support materials
• Partner closely withthe sales teamto develop account-based marketing initiatives

• 7+years of experience in marketingandcommunicationswithinB2
  
  Bprofessional services, preferablyengineeringor product development
• BA/BS degree in marketing, business,graphic design,engineering, data science,or liberal arts
• Strong analytical skills with the ability to measure marketing effectiveness and make data-driven decisions
• Highly organized, self-directed, and…