Senior Manager, Partner Acquisition Marketing New Waltham, MA

Senior Manager, Partner Acquisition Marketing

Waltham, MA

Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.

Xometry is looking for a
Senior Manager, Partner Acquisition Marketing responsible for the full strategy and execution of Xometry's manufacturing partner recruitment marketing. You will design multi-channel acquisition campaigns, build a scalable demand engine, and own the metrics that determine whether we're growing the right partner base at the right pace. You'll drive campaign execution by directing Xometry's internal Paid Media, Marketing Operations, and Content teams — owning the strategy, the briefs, and the results.

Alongside acquisition, you will serve as the internal authority on the partner base — building a deep, data-informed understanding of who our partners are, what drives them, and where the gaps are — and actively bringing those insights into the work of the broader marketing organization.

This is a role for someone who wants full accountability for a critical supply-side growth lever.

• Design, develop, and drive partner acquisition campaigns end-to-end — defining strategy, building the campaign brief, and directing execution across paid, organic, outbound, and event channels from first touch to qualified application
• Define the channel mix and brief internal Paid Media, Content, and Marketing Operations teams to execute campaigns across digital channels, industry publications, trade associations, etc
• Define tailored acquisition programs for specific partner segments
• Identify and develop new acquisition channels, including co-marketing programs, review platforms, and industry events

• Own the partner acquisition funnel from impression to qualified application, with full accountability for volume, quality, and cost metrics
• Partner with Partner Management to define ‘qualified partner’ criteria and ensure marketing output aligns to business targets
• Drive the creative strategy and messaging for marketing campaigns and web experiences, partnering with channel owners and creative teams to develop, test, and optimize high-converting assets
• Own partner acquisition reporting, including applications, qualified partners, cost-per-acquisition, and performance by channel; report regularly to Marketing leadership and Partner Management
• Build multi-touch nurture programs to drive application completion, activation, and key milestones, working with Marketing Operations on execution
• Develop re-engagement campaigns targeting lapsed or churned partners in coordination with the Partner Management team
• Use intent data and behavioral signals to prioritize outreach and personalize messaging at scale
• Build and maintain a quantitative and qualitative understanding of the Xometry partner base: composition, motivations, gaps, and growth patterns
• Serve as the internal expert other marketing teams — Brand, Content, Creative, Paid Media — can draw on when building campaigns, experiences, or messaging that touches the supply side
• Use partner insights to identify acquisition whitespace: underpenetrated geographies, process types, or partner profiles that represent growth opportunity
• Translate partner data into actionable briefs that sharpen targeting, creative, and channel strategy across the team

• Develop and maintain compelling value proposition messaging for each major partner segment
• Brief the Content team on partner-facing assets that demonstrate Xometry’s value: case studies, ROI content, testimonials, and Work center capability showcases
• Provide strategic creative direction for paid media campaigns, partnering with channel owners to guide messaging, offer feedback, and ensure visual and narrative alignment while they manage execution
• Drive SEO-informed content strategy targeting manufacturer search behavior in…