Growth Marketing Manager, ABM

Description

Ready to join a team that’s all in? At Imprivata, we deliver unified access and security management programs that eliminate friction, empowering healthcare and mission-critical organizations to work smarter, faster, and more securely.

We believe work can be more than a job or task—it's a collective spirit; the type that emboldens creativity, embraces challenge, and fosters excitement. We are constantly raising the bar on what's possible, owning the outcome of our triumphs and trials, staying nimble amidst change, and cultivating an environment where we win together. Here, your ideas matter, your differences are celebrated, and your work drives real results—for your career, your teammates, and our customers.

When you join Imprivata, you embark on a shared journey of ambition and growth. We're committed to building an inclusive workplace where everyone feels valued and supported. If you're looking for a place to match your passion with purpose—and where every day you can make an impact—you'll find it here.

We are seeking a Growth Marketing Manager, ABM to join our team. This is a hybrid opportunity based out of Waltham, MA.

The Growth Marketing Manager, ABM is responsible for driving qualified pipeline growth through AI-first paid acquisition, account-based marketing (ABM), audience growth, and continuous experimentation. This role develops and executes scalable, measurable digital programs that accelerate customer acquisition, expand engagement within target accounts, and optimize marketing performance across the buyer journey.

Working closely with Sales, Revenue Operations, Marketing Operations, and Product Marketing, this individual leverages AI, Demandbase, data, and automation to orchestrate highly targeted marketing programs that improve account engagement, increase conversion rates, and maximize pipeline contribution. Success in this role requires a growth mindset, strong analytical skills, and deep expertise in paid media, ABM, audience development, and performance optimization.

• Lead the strategy, execution, and optimization of account-based marketing (ABM) and paid acquisition programs that increase target account engagement, accelerate pipeline, and drive customer acquisition and revenue growth.
• Develop and execute data-driven growth marketing strategies using Demandbase, AI-enabled technologies, and first-party, third-party, CRM, intent, and behavioral data to improve audience targeting, personalization, campaign orchestration, and marketing efficiency.
• Own paid acquisition strategy and execution across Paid Search, Paid Social, Display, Programmatic, Retargeting, and emerging digital channels, aligning marketing investments with business objectives and sales priorities.
• Establish a continuous test-and-learn approach by optimizing audiences, messaging, creative, offers, channels, and digital experiences to improve campaign performance, conversion rates, and pipeline contribution.
• Analyze campaign, account, funnel, and pipeline performance using engagement, attribution, and revenue data to measure ROI, identify optimization opportunities, and provide data-driven recommendations.
• Partner with Revenue Marketing, Marketing Operations, Sales, and cross-functional teams to ensure effective campaign execution, audience synchronization, attribution, reporting, and data quality across Salesforce, Marketo, Demandbase, and other marketing technology platforms.
• Manage paid media budgets, agency relationships, and marketing technology investments while staying current on AI capabilities, ABM best practices, and digital marketing trends to improve scalability, operational efficiency, and business impact.
• Other duties as assigned and required.

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• 6+ years of experience in Growth Marketing, Demand Generation, Performance Marketing, Paid Media, Account-Based Marketing (ABM), or a related B2B SaaS marketing role with a demonstrated track record of driving pipeline growth.
• Demonstrated success with utilizing AI technologies to…