Associate Director, Advancement Communications Bentley University

Job Description Summary

The Associate Director, Advancement Communications helps in leading and executing strategy for communications that enhance alumni and donor engagement at Bentley University. Reporting to the Director of Advancement Communications within University Advancement, this role collaborates with partners across the division and campus to develop and deliver unique content and communications plans for events, giving campaigns, affinity groups, donor relations and more.

The Associate Director is a strategic, creative, highly motivated and deadline-oriented team member, with strong organizational and project management skills, excellent writing skills and a keen eye for design. The Associate Director is committed to creating a culture of philanthropy and keeping alumni and donors connected to their alma mater.

• Maintain a keen understanding of institutional strategic and fundraising priorities and ensure they are considered while developing all advancement communications, including those that focus on engagement.
• Partners with teams across University Advancement to create, produce and execute communications strategy and tailored campaigns to motivate engagement and giving among various audiences for events, volunteerism, lifelong learning and philanthropy. Ensures content is compelling, fresh, on trend, and audience/channel appropriate.
• Responsible for independently leading and managing projects that include print, digital, and web, serving both as primary project manager as well as content creator and executor. The role will largely focus on digital communications including email marketing and website development and updating, but will work with multiple partners to execute and publish high-quality, cohesive multichannel content. Proofs and ensures accuracy, accessibility and brand alignment.
• Manages advancement communications projects, including collaborations with Marketing and Communications on design or multimedia needs. Works with the Director of Advancement Communications to maintain the overall Advancement Communications production schedule, making sure deadlines are met, and overseeing scheduling for strategic release and to avoid email fatigue and audience overlap.
• Trains on and masters University Advancement platforms and technology, including but not limited to Slate email marketing and forms, Drupal, RGE Studio and similar html builders, and analytics tools. Stays informed on enhancements and new releases and shares with the team.
• Collaborates with Advancement Services team on project data needs, submitting data requests in a timely manner and working closely with colleagues to ensure data is accurate and being utilized effectively.
• Stays up to date on marketing trends and best practices, monitors performance of communications, and makes recommendations.
• Contributes to content creation, proofing, and management of advancement content for Bentley Magazine as needed.
• Assist in managing freelance and external vendors, including designers, photographers, printers and mail houses.
• Edit and proofread outgoing communications as needed, ensuring that content is reviewed and approved as required prior to publication or distribution.
• Hire, train, and supervise student worker(s), providing direction and leadership and delegating effectively on a variety of communications tasks, including design, writing, data analysis, and more.
• Identify storytelling opportunities for alumni and donor engagement and write stories or spotlights.
• Provides support for Advancement Communications team members as needed for social media, flagship events, fundraising campaigns, etc.
• Perform other duties as assigned.

• Bachelor’s degree and at least 7 years of experience in advancement communications, marketing, or marketing communications.
• Strong project manager with a customer-focused approach who can work independently, take initiative and meet deadlines and goals.
• Demonstrated knowledge of marketing strategy for multichannel, segmented communications campaigns, including a strong understanding of digital engagement, analytics and data-informed strategy development.
• Detail…