Senior Revenue Marketing Manager, NA

Description

Ready to join a team that’s all in? At Imprivata, we deliver unified access and security management programs that eliminate friction, empowering healthcare and mission-critical organizations to work smarter, faster, and more securely.

We believe work can be more than a job or task—it’s a collective spirit; the type that emboldens creativity, embraces challenge, and fosters excitement. We are constantly raising the bar on what’s possible, owning the outcome of our triumphs and trials, staying nimble amidst change, and cultivating an environment where we win together. Here, your ideas matter, your differences are celebrated, and your work drives real results—for your career, your teammates, and our customers.

When you join Imprivata, you embark on a shared journey of ambition and growth. We’re committed to building an inclusive workplace where everyone feels valued and supported. If you’re looking for a place to match your passion with purpose—and where every day you can make an impact—you’ll find it here.

We are seeking a Senior
Revenue Marketing Manager to join our team. This is a hybrid opportunity based out of Waltham, MA.

The Senior Revenue Marketing Manager shapes and delivers the North America strategy for measurable pipeline growth and revenue. This role leads data-driven, AI-enabled programs that accelerate customer acquisition, expansion, and sales velocity while translating business priorities and customer insights into a predictable, scalable revenue marketing engine. As a strategic partner to Sales, Marketing, Revenue Operations, Customer Success, and Channel teams, the role uses analytics, experimentation, and marketing technology to optimize performance, influencing senior stakeholders, and maximize marketing impact across the buyer journey.

• Set the North America revenue marketing execution strategy in partnership with Sales, Revenue Operations, and Marketing leadership.
• Own marketing’s contribution to pipeline generation by directing integrated, multi-channel demand generation programs that drive qualified demand, accelerate opportunities, and influence revenue across digital, field, partner, email, webinars, paid media, content syndication, and events.
• Partner with Sales and Revenue Operations to align marketing strategy, target accounts, sales priorities, and go-to-market initiatives with pipeline and revenue objectives.
• Serve as a strategic marketing advisor to executive and cross-functional stakeholders, using pipeline insights, forecasts, and performance trends to guide business decisions.
• Lead strategic planning and quarterly business reviews, communicating program performance, pipeline health, risks, and recommendations to senior leadership.
• Guide cross-functional teams and external partners in developing and executing campaigns that support business priorities, pipeline goals, and revenue growth.
• Leverage customer, intent, engagement, CRM, and third-party data, along with AI-powered marketing technologies, to identify opportunities and improve targeting, personalization, campaign orchestration, content development, predictive insights, and automation.
• Analyze campaign, funnel, and pipeline performance to identify trends, optimize conversion rates, improve marketing efficiency, and maximize attribution and ROI.
• Develop business cases and investment recommendations using performance analytics, attribution data, and expected revenue impact; manage budgets to optimize spend and pipeline contribution.
• Lead partner and co-marketing initiatives that expand market reach, strengthen strategic relationships, and deliver measurable pipeline and revenue results.
• Provide mentorship and thought leadership to revenue marketing teammates…