Marketing Manager – Events

• Develop and execute lead generation programs through marketing activities and events
• Support integrated ABM strategies targeting high-value accounts in collaboration with Sales
• Develop campaign and event content and offers aligned with the buyer journey
• Monitor and analyze event performance, optimizing engagement, conversion, and pipeline acceleration
• Use marketing technology and processes to manage campaigns, events, audience segmentation, performance metrics, and reporting
• Collaborate with marketing to create event experiences showcasing company services
• Lead project management to deliver campaigns and events on time and on budget
• Own the full lifecycle of physical and virtual campaigns and marketing events, including logistics, swag, materials, promotion, execution, and follow-up
• Work cross-functionally with marketing, sales, executives, stakeholders, and external vendors
• Manage event budgets, timelines, booth and collateral needs, speaking opportunities, and attendee engagement
• Track and report campaign and event performance, lead capture, follow-up workflows, pipeline, and revenue contribution
• Coordinate campaign and event debriefs to optimize processes
• Manage lead nurture follow-up and handoffs between Marketing, BD, and Sales

• Bachelor's degree in marketing, communications, or a related field
• 5+ years of B2B marketing experience
• Ideally, experience in cybersecurity or fast-moving tech environments
• Experience planning and executing in-person events, including 3rd party events and round tables
• Experience planning and executing virtual events, including webinars, round tables, and podcasts
• Experience with project management tools such as

Demonstrates expertise in developing and executing lead generation programs and integrated ABM strategies, with a strong focus on campaign management and event execution. Proficient in analyzing performance metrics and optimizing engagement to drive pipeline acceleration.

• Lead Generation Programs
• Integrated ABM Strategies
• Event Planning and Execution
• Project Management
• Performance Metrics Analysis

• B2B Marketing
• Campaign Management
• Audience Segmentation
• Lead Nurture Follow-Up
• Event Performance Monitoring

• Collaboration
• Communication
• Project Management

• Cybersecurity
• Fast-Moving Tech
• In-Person Events
• Virtual Events
• Stakeholder Engagement

• Marketing Technology