Senior Manager, Marketing Program Management

Repligen is building a best-in-class in-house marketing agency to accelerate the speed, quality, creativity, and performance of global marketing execution. The Senior Manager, Marketing Program Management, is a critical player/coach responsible for building scalable program management practices, translating strategic marketing priorities into high-performing, omni-channel campaigns and content. This individual operates at the intersection of strategy, creative design, campaign execution, and AI-powered productivity.  

This leader will manage a team and serve as the bridge between Strategic Marketing and execution, turning business objectives into tactical outputs that drive pipeline, customer engagement, and revenue growth.  This role requires a strong blend of strategic thinking, operational rigor, and hands-on execution within a matrixed, global organization.
** Key Responsibilities
**** Strategic Translation & Campaign Leadership
*** Partner with Strategic Marketing and Business Unit leaders to interpret marketing briefs and translate them into actionable campaign plans and deliverables
* Lead end-to-end campaign execution across digital and omni-channel initiatives
* Ensure alignment of marketing programs with business goals, product portfolios, and revenue targets
** In-House Agency Leadership (Player/Coach)
*** Lead, mentor, and develop a team of Program Managers and Technical Writers leveraging AI to improve team efficiency
* Act as both strategic leader and hands-on contributor, stepping into execution when needed
* Establish best practices, workflows, and quality standards for campaign and content delivery
* Drive a culture of accountability, creativity, and continuous improvement
** Program & Project Management
*** Oversee the development and delivery of marketing assets (digital, print, web, video)
* Ensure projects are delivered on time, on budget, and aligned to strategic objectives
* Manage cross-functional coordination across marketing, product management, and commercial teams
** Campaign Operations & Platforms
*** Own and optimize campaign management platforms
* Design and manage workflows to improve efficiency, scalability, and visibility
* Provide user support and drive adoption of tools and processes
** Financial & Operational Excellence
*** Manage marketing budgets, forecasts, and monthly accruals
* Ensure accurate tracking and reporting of marketing spend
* Optimize resource allocation to maximize ROI and productivity
** AI-Enabled Marketing Execution
*** Leverage AI tools (e.g., generative content, design automation, campaign optimization tools) to accelerate content creation and campaign delivery
* Use AI to rapidly develop drafts, variations, and personalized content at scale
* Continuously identify opportunities to improve efficiency, speed, and quality through AI-driven workflows
* Partner with leadership to test and adopt emerging AI tools that enhance marketing performance
** Content & Digital Execution
*** Oversee integrated content development across channels (digital, print, social, web)
* Collaborate with subject matter experts to ensure technical accuracy and relevance
* Align content to customer journeys and campaign objectives
** Performance Analytics & Optimization
*** Track and report on campaign performance using dashboards and analytics tools
* Generate insights to improve campaign effectiveness and ROI
* Continuously refine programs based on data-driven learnings  
** Qualifications & Experience
**** Education
* ** Bachelor’s degree in Marketing, Business, Design or related field
** Experience
* ** 8+ years of relevant experience in marketing program management, campaign execution, or product marketing, and 4+ years of management experience
* Proven experience translating strategy into execution in a matrixed organization
* Experience in life sciences, biotechnology, or pharmaceutical industries strongly preferred
** Technical & Functional Skills
*** Strong proficiency in marketing automation and campaign management platforms
* Advanced skills in Microsoft Office (Excel, PowerPoint)
* Experience with creative and AI-enabled tools (e.g., Adobe Creative Suite, Canva, Jasper, Claude)
* Solid understanding of digital marketing channels and tactics
** Leadership & Core Competencies
*** Demonstrated ability to lead and develop high-performing teams in a player/coach model
* Exceptional project management and organizational skills
* Strong communication and stakeholder management capabilities
* Ability to operate effectively in a…