Manager, Consumer Insights and Analytics

Grow with Welch's! Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary!

At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.

Welch’s is seeking a curious, forward-thinking Manager of Consumer Insights and Analytics to help shape what’s next for one of America’s most iconic food and beverage brands.

This is a newly created role within our Brand & Innovation team for an emerging leader in the Consumer Insights space. The role offers an opportunity to influence how consumer understanding informs brand strategy, innovation, product development, and business growth. You’ll bring the voice of the consumer into critical decisions, uncover emerging opportunities, and translate complex research into clear, actionable direction for the business.

Welch’s is transforming a 150-year-old brand with extraordinary equity and purpose. We have introduced a bold master brand campaign, Let’s Fruit Stuff Up, modernized our packaging, and built a disruptive innovation pipeline designed to expand how and where consumers experience fruit. Now, we’re looking for an insights leader who can help us build on that momentum and make Welch’s even more modern, relevant, and meaningful to today’s consumers.

If you enjoy asking better questions, connecting the dots across multiple data sources, and turning consumer learning into meaningful business action, this is an opportunity to make a visible impact.

This role is based at our corporate headquarters in Waltham, Massachusetts, a collaborative, energetic environment where new ideas are encouraged and cross-functional partnership is essential.

Our hybrid work model is designed to balance connection and flexibility. Employees collaborate in the office three days per week, with Thursday and Friday serving as remote flexibility days.

• Help shape the consumer learning agenda for Welch’s Brand & Innovation team, aligning research priorities with our most important brand, innovation, and growth objectives.
• Lead consumer insights projects from initial business question through research design, execution, analysis, and recommendation.
• Partner closely with Brand, Innovation, R&D, Marketing, and other cross-functional teams to uncover consumer needs and translate findings into clear business direction.
• Bring a strong point of view to research findings, helping stakeholders understand not only what the data says, but what it means and what we should do next.
• Identify opportunities and potential risks within Welch’s core categories while exploring new growth spaces with our Transformational Innovation and Licensing teams.
• Work alongside Brand and R&D to identify unmet consumer needs, assess new product opportunities, and optimize prototypes, reformulations, concepts, and positioning.
• Own relationships with Welch’s primary qualitative and quantitative research partners, including platform strategy, budgets, renewals, performance, and the identification of new capabilities.
• Expand and strengthen our Consumer Segmentation Playbook by integrating additional data sources and making consumer understanding more actionable across the organization.
• Leverage a custom AI-enabled platform to modernize our research library, accelerate analysis, uncover connections, and identify new ways to apply consumer intelligence.
• Modernize and…