SDR Manager at demandDrive Waltham, MA

About demand

Drive: demand

Drive is an industry-leading integrated sales and marketing agency. We provide B2B clients with a comprehensive suite of solutions, from top‑of‑funnel marketing to sales execution. While most companies execute sales and marketing functions in isolation, demand

Drive combines industry‑leading services in both areas, driving greater productivity and increasing our clients' revenue growth.

As an SDR Manager within demand

Drive's Enterprise Sales Service division, you will be responsible for building, managing, and executing successful sales development programs for a diverse portfolio of clients, ranging from start‑ups to Fortune 500 companies. Your primary focus will be leading a team of Sales Development Representatives (SDRs) to achieve and exceed client goals.

• Serve as the primary liaison between clients and demand
  
  Drive, managing expectations and ensuring alignment.
• Collaborate with the VP of Client Success on program strategy and implementation, ensuring alignment with client objectives and organizational priorities.
• Maintain consistent internal communication regarding program progress, identifying areas where additional support or resources are needed to ensure success.
• Proactively address client concerns and develop strategies to drive their success.

• Provide consistent coaching and mentorship to SDRs, utilizing internal sales coaching teams and AI role‑playing tools to enhance performance.
• Foster a collaborative and accountable team culture that emphasizes continuous improvement and excellence.

• Build and maintain high‑quality prospect lists for Sales Development Teams by leveraging tools such as Zoom Info, Cognism, Linked In Sales Navigator, and custom research methods.
• Develop and refine talk tracks, email templates, and SDR playbooks designed to maximize engagement and achieve high response rates.
• Collaborate with internal teams to ensure resources align with client objectives and industry best practices.

• Design and implement reports and dashboards within various CRM platforms, primarily Salesforce (SFDC) and Hub Spot, with the flexibility to adapt to others like Zoho, Microsoft Dynamics, etc.
• Oversee CRM buildouts, including reporting and dashboard creation, to ensure seamless integration with client processes and transparency into our team’s activity and outcomes.
• Generate weekly and quarterly reports for clients, demonstrating proficiency in Word and Excel for professional formatting and presentation.

• Must be able to commute to Waltham, MA office for hybrid office days.
• Bachelor’s degree, preferably in a business‑related field.
• Proven experience in sales development management, particularly within the technology sector.
• Demonstrated ability to lead and coach SDR teams to achieve high performance.
• Strong proficiency in CRM platforms, especially SFDC and Hub Spot, with a conceptual understanding of building reporting and dashboards in others (e.g., Zoho, Microsoft Dynamics, etc.).
• Familiarity with building high‑quality prospect lists for Sales Development Teams using tools like Zoom Info, Cognism, Linked In Sales Navigator, and custom research methods.
• Proven experience in developing highly effective talk tracks, email templates, and SDR playbooks designed to deliver high response rates and drive results.
• Excellent written and verbal communication skills.
• Strategic thinker with strong organizational and detail‑oriented skills.
• Proficiency in Microsoft Word and Excel for reporting purposes.
• Ability to take accountability for client accounts, demonstrating ownership of both successes and areas for improvement.
• Experience in digital marketing campaigns is a plus.

• Hybrid work model
• Annual salary + added bonus ($85,000-$95,000 starting salary range + $10,000-$15,000 in potential added annual bonus)
• Internal growth opportunities
• Health Coverage+ other H&W benefits via BCBS, Vision Care, Dental Coverage (Delta Dental), 401K
• Great work‑life balance + collaborative team culture
• Team contests/ competitions
• Team zoom+in‑person happy hours
• Casual dress code
• Company laptop, full tech stack, and other resources provided by demandDrive