Lead Qualification Representative – Biosciences Division

Lead Qualification Representative

The Lead Qualification Representative (LQR) plays a critical role in connecting marketing initiatives with sales execution across the Biosciences Division (BID). As a member of the North America commercial team, you will engage prospective and existing customers generated through marketing campaigns and data-driven initiatives, qualify opportunities, and help accelerate pipeline growth.

In this role, you will serve as an important link between Marketing, Sales, and our customers by identifying customer needs, qualifying opportunities, and ensuring leads are routed to the appropriate commercial resources. You will also leverage customer interactions and campaign performance data to provide actionable insights that help improve marketing effectiveness and customer engagement.

Success in this role requires strong communication skills, curiosity, analytical thinking, and a customer-first mindset. While this position includes opportunities to quote and close smaller sales opportunities, its primary focus is creating qualified pipeline and delivering an outstanding customer experience.

This is an on-site position.

• Follow up on marketing-generated and data-driven leads across the Biosciences Division to engage customers and qualify sales opportunities.
• Conduct discovery conversations to understand customer research goals, purchasing needs, and project timelines.
• Qualify and manage opportunities, determining the appropriate path for each lead, including progressing opportunities independently or collaborating with Business Account Managers (BAMs) and Technical Sales Specialists (TSSs).
• Generate quotations and close smaller transactional opportunities while supporting overall commercial growth objectives.
• Maintain accurate customer records, activities, and opportunity information within  and other commercial systems.
• Utilize digital engagement platforms such as Groove, Seismic, and other internal tools to efficiently manage customer outreach and communications.
• Analyze campaign performance, customer feedback, and lead outcomes to identify trends and provide actionable recommendations to Marketing for continuous improvement.
• Partner closely with Marketing, Sales, Technical Sales Specialists, Customer Service, and other internal teams to ensure a seamless customer experience.
• Deliver timely responses to customer inquiries while maintaining a high standard of professionalism and service excellence.
• Contribute to team goals focused on pipeline generation, lead conversion, and commercial excellence.

Bachelor's degree in Life Sciences or a related scientific discipline is required. Equivalent laboratory or industry experience may be considered.

• 1+ years of experience in customer service, inside sales, lead qualification, sales support, or related commercial roles.
• Experience working with CRM platforms such as Salesforce is preferred.
• Experience with digital engagement tools, sales enablement platforms, or marketing automation technologies is a plus.
• Knowledge of life sciences research workflows, genomics, molecular biology, cell biology, or related scientific disciplines is preferred.

• Strong verbal and written communication skills with the ability to build rapport through virtual customer interactions.
• Demonstrated analytical skills with the ability to identify trends and communicate customer insights that improve marketing and commercial effectiveness.
• Ability to balance multiple priorities while maintaining exceptional attention to detail.
• Strong organizational and time management skills.
• Customer-focused mindset with excellent problem-solving abilities.
• Comfortable working across cross-functional teams including Marketing, Sales, Technical Sales, and Customer Service.
• General understanding of the sales process, lead qualification, and opportunity management.
• Proficiency with Microsoft Office applications; experience with Salesforce CRM is preferred.
• Experience with Groove, Seismic, or similar digital engagement platforms is advantageous but not required.
• Minimal travel (up to 5%) may be required.

Successful Lead Qualification Representatives consistently:

• Generate qualified sales pipeline through timely lead engagement.
• Convert marketing-generated interest into sales opportunities.
• Influence commercial revenue through effective qualification and customer engagement.
• Maintain high-quality CRM data that supports forecasting and campaign measurement.
• Deliver valuable customer and market insights that improve future marketing campaigns.
• Build trusted relationships with customers and internal commercial partners.
• Contribute to a collaborative, high-performing commercial team.

Compensation and Benefits

The salary range estimated for this position based in New York is $66,000.00–$85,000.00.

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in…