Senior Manager of Digital and Customer Journeys

Senior Manager of Digital Growth and Analytics

At Launchpad, you’ll join a nimble, growth‑oriented GTM organization that sits at the intersection of partnerships, sales, and ventures. We operate with a startup mindset, backed by enterprise scale, and are focused on unlocking new growth opportunities and accelerating how software companies bring software products to market.

This role collaborates directly with our Marketing, Sales, Product, and IT teams to shape how Launchpad creates awareness, engages prospective customers, and enables success building on our platform.

Hybrid role based in Waltham, MA

Launchpad has the potential to create a highly scalable growth engine in which prospective customers can discover the platform, experience its value, build with it, and ultimately launch and grow production applications.

This role will own the strategy and execution required to make that journey work.

You will be responsible for generating qualified traffic to Launchpad.io, creating the analytics and reporting infrastructure needed to understand user behavior, and continuously improving the experiences that move prospects and customers through the full Launchpad bowtie—from awareness and acquisition through activation, adoption, production, expansion, and advocacy.

This is not a traditional demand‑generation role. You will work across marketing, website, product, sales, and customer success to identify friction, test improvements, and create a measurable, repeatable digital growth engine.

• Drive qualified traffic to Launchpad.io through digital advertising, SEO, content, and other scalable acquisition channels.
• Build the analytics and reporting capabilities needed to understand how prospects move from first click through sign-up, Blueprint creation, application development, production, and growth.
• Identify where prospects and customers encounter friction and use data, experimentation, and customer insight to improve conversion across the entire journey.
• Partner across marketing, product, sales, engineering, and customer success to influence the website, product experience, onboarding, and other touchpoints that help customers progress.
• Build a measurable, repeatable digital growth engine that continuously improves how Launchpad attracts, activates, converts, retains, and expands customers.

You’re a relationship-driven operator who thrives in ecosystems and business development. You’re comfortable engaging with investors, operating partners, and business leaders, and you understand how decisions are made in both PE firms and portfolio company management teams. You’re a strong communicator and storyteller, able to articulate a compelling joint narrative about why investors should encourage their portfolio companies to build on Launchpad.

You bring a self‑starter mindset and enjoy building new motions. You’re organized, persistent, and disciplined about pipeline and follow‑through. You like turning fragmented opportunities into structured programs that scale—and you’re motivated by seeing portfolio companies modernize faster and smarter on Launchpad

• 5+ years in digital growth, customer journeys, or similar position
• Advanced proficiency in Excel and Power BI, with the ability to analyze complex datasets into actionable business insights
• Built and scaled digital growth programs that generated measurable customer and revenue outcomes, not just traffic or leads.
• Successfully grew qualified acquisition across channels such as paid search, paid social, SEO, content, and retargeting.
• Improved conversion through disciplined experimentation, testing, and optimization across the customer journey.
• Connected marketing activity to…