Marketing Executive, ANZ

Therabody® is the wellness tech leader with a mission to inspire and enable every body to feel, perform and look their best. Therabody’s product ecosystem includes category-creating innovations in wellness, performance and beauty products, proprietary software and digital content. Not only is it part of our brand ethos to help others, but we are also defining the cutting edge of wellness technology while winning accolades such as Fast Company’s Brands That Matter, Oprah's Favorite Things and the TIME Best Inventions 2025 award.

We’re committed to continuous innovation and surround ourselves with specialists, thought leaders, and experts - inside and outside of the office. If you thrive in creative environments, are concerned with big, innovative ideas, love to collaborate, have an entrepreneurial spirit, and are driven to succeed, get in touch with us. Together we can push the limits of what can be achieved for everybody.

Who We’re Looking For:

Therabody is looking for an energetic, collaborative, and highly organised Marketing Executive, ANZ to join our team in Melbourne. This role will be responsible for translating global brand strategy into localised market success across Australia and New Zealand. Acting as the ultimate execution engine across retail, influencer, campaign management, and partnerships, you will play a pivotal role in driving brand awareness and product velocity.

In this role, you will report directly into the local ANZ Marketing Manager, while operating as an integral part of the wider International Marketing team, which reports into the Marketing Director, International based in London. You will collaborate cross-functionally with Sales, Finance, global marketing verticals, and external agency partners to elevate Therabody’s brand touchpoints across the region.

Key Responsibilities:

Brand & Marketing Activations

• Partner cross-functionally with the ANZ Marketing Manager to cultivate a collaborative, high-performing environment that drives regional brand and commercial growth.
• Own the day-to-day execution of key marketing initiatives, seamlessly coordinating across local cross-functional teams and global stakeholders.
• Support the implementation of quarterly and annual marketing plans that are strategically aligned with ANZ Sales objectives and International Marketing parameters.
• Execute high-impact brand and trade marketing activity designed to supercharge brand awareness, localized relevance, and velocity across the region.

Influencer, Content & Agency Management

• Fuel brand advocacy by coordinating dynamic influencer marketing initiatives, including strategic outreach, localised product seeding, and execution of paid/organic campaigns.
• Help manage the localised content creation pipeline, overseeing creative briefs and asset coordination while ensuring strict alignment with global brand guidelines.
• Help manage daily relationships with external agency partners (PR, influencer, and experiential activations), ensuring projects are delivered on time, within budget, and to an exceptional standard.

Customer Reviews Generation Management

• Execute targeted campaigns to consistently drive high-quality, authentic customer reviews across DTC platforms and key ANZ retail partner websites.
• Monitor and analyze community sentiment, customer reviews and brand tracking to optimize local messaging and consumer education.

Partnerships & Events

• Assist the ANZ Marketing Manager in the end-to-end planning and execution of localised partnership activations and consumer/trade events across the ANZ marketing calendar.
• Help maintain strong relationships with a core portfolio of key ANZ retailers, leading the charge on retail marketing campaigns, promotional calendar executions, and New Product Introductions (NPI).
• Lead the physical rollout of premium merchandising and retail activations across ANZ partner storefronts, managing the distribution of displays, dummy boxes, and point-of-sale materials.
• Synchronize with internal teams and external suppliers to guarantee flawless, timely execution that meets Therabody’s global visual merchandising and brand standards.
• Coordinate and support integrated marketing campaigns…