SEO​/AEO Manager

Acuity Inc. (NYSE: AYI) is a market-leading industrial technology company. We use technology to solve problems in spaces, light and more things to come. Through our two business segments, Acuity Brands Lighting (ABL) and Acuity Intelligent Spaces (AIS), we design, manufacture, and bring to market products and services that make a valuable difference in people’s lives.

We achieve growth through the development of innovative new products and services, including lighting, lighting controls, building management solutions, and an audio, video and control platform. We focus on customer outcomes and drive growth and productivity to increase market share and deliver superior returns. We look to aggressively deploy capital to grow the business and to enter attractive new verticals.

Acuity Inc. is based in Atlanta, Georgia, with operations across North America, Europe and Asia. The Company is powered by approximately 13,000 dedicated and talented associates. Visit us at  .

Work location:

• This position may be based anywhere in the United States and includes minimal travel as part of the responsibilities.

As an SEO/AEO Manager, you will shape how Acuity appears in traditional search and AI-driven platforms—driving visibility, qualified traffic, and authority. You will define and drive the strategy for Acuity and all its brands.

You will partner with marketing, content, product, sales and digital teams to ensure content is discoverable, relevant, and optimized for modern search behavior.

The SEO/AEO Manager develops and executes search strategies to improve rankings, increase visibility, and drive measurable business outcomes (traffic, leads, pipeline).

This role connects strategy and execution—optimizing content for search engines, AI answer engines, and user intent while adapting to evolving algorithms and behaviors.

• Develop SEO/AEO strategy aligned to business goals
• Conduct keyword and query research, including conversational search
• Use data to identify opportunities and guide optimization
• Partner with stakeholders to align search with campaigns

• Create SEO content briefs (keywords, structure, linking)
• Optimize pages and assets for search and answer engines
• Structure content for clear, answer-first delivery
• Partner with writers on AI-optimized and snippet-ready content
• Manage content roadmap and priorities
• Audit and refresh content for performance

• Optimize content for AI platforms (e.g., ChatGPT, Google AI Overviews)
• Implement schema and structured formats (FAQ, etc.)
• Align content to conversational queries
• Identify featured snippet and answer box opportunities
• Monitor and apply emerging AI search trends

• Partner with developers on crawlability, indexation, and performance
• Manage technical SEO (schema, speed, redirects, sitemaps, canonicals)
• Conduct audits and resolve technical issues
• Ensure site architecture supports search and AI discovery

• Define and track KPIs (rankings, traffic, conversions, visibility)
• Analyze performance using analytics and SEO tools
• Deliver insights and recommendations
• Report on impact tied to business outcomes

• Minimum of 2 years of experience in SEO, search marketing, or digital optimization
• Proven ability to improve organic performance and search visibility
• Experience using data to drive recommendations

• Strong analytical mindset with ability to translate data into strategy
• Deep understanding of search algorithms, ranking factors, and user intent
• Ability to identify growth opportunities and prioritize initiatives

• Experience with SEO tools (e.g., Conductor, SEMrush, Sitebulb)
• Understanding of HTML, CMS platforms, and website architecture
• Knowledge of structured data/schema and technical SEO best practices

• Experience optimizing content for SEO and AI-driven search
• Understanding of semantic search, EEAT, and content structure
• Ability to align content with user intent and journeys

• Strong cross-functional…