Influencer Manager

Company description

Welcome to Our World We’ve been leading the charge in the affiliate industry from day one—establishing performance marketing and paving the way for future innovations. We're known for maintaining one of the largest, most reliable partnership platforms with impeccable, personalized service.

Founded in Santa Barbara, California in 1998, CJ (formerly Commission Junction) stands as the most trusted name in performance marketing. We specialize in building partnerships between top brands and reputable publishers to drive revenue and business growth. CJ’s industry-leading solutions make us the platform of choice for over 3,800 global brands across sectors like retail, travel, finance, technology, and home services.

As part of Publicis Groupe, our savvy data capabilities, cutting‑edge tech, and strategic expertise facilitate genuine connections, allowing brands to reach consumers wherever they are.

A Quick Peek at Affiliate Marketing Think back to your last online purchase. Did an influencer tip you off about a great product and offer a discount? Or perhaps you relied on a trusted review site to make your decision? Whatever path you took, affiliate publishers likely played a role by influencing, informing, or helping you find the best deal. CJ connects brands with these publishers, creating valuable resources for shoppers like you.

Influencer Managers play a key role in support of CJI’s influencer campaigns. They contribute to the development of influencer marketing strategy for each brand campaign and are directly responsible for ensuring the successful execution of that strategy. IMs will own and maintain influencer relationships, using best practices to optimize campaigns investment and performance.

Do these things interest you? You will:

• Manage and develop influencer relationships on behalf of advertisers, communicating expectations, sharing best practices, and disseminating content, offers and promotions.
• Develop and deliver client meeting agendas in lock step with Campaign Manager for weekly campaign updates on influencer strategy and performance
• Participate in building and presenting strategy presentations and post‑campaign insights.
• Own influencer casting for each campaign; discovery, negotiation and media planning while maximizing campaign budgets and performance
• Use best practices and insights to better optimize campaign results by interpreting standard and custom reports.
• Train and educate influencers on CJ tools and product solutions to optimize their success in the platform.
• Coordinate across multiple departments and teams (both internally and with clients) to manage campaign assets and deliverables.
• Oversee casting, deliverables, and coordinating between clients/partnerships to ensure timely execution of deliverables against campaign workback schedules
• Accountable for hitting campaign KPIs and goals -- Reporting, recapping and post campaign analysis with support from Analyst
• Influencer Relationship Manager (talent/talent management); build and deliver campaign briefs, execute partnership agreements
• Enforce brand/program compliance, and communicate guidelines to analyst who supports in the monitoring

What we look for:

• Bachelor's Degree or related work experience and minimum of 2 years’ experience in the online marketing industry—ideally digital performance, influencer or social media marketing.
• Clear and effective communicator. Can convey complex results in a simple, clear manner, using solid business acumen, demonstrating a competent level command of digital marketing concepts.
• Ability to execute a variety of tasks within designated time frames, delivering exceptional quality results and are able to directly contribute to the formation of client campaigns.
• Ability to work across departments and divisions by building consensus and delivering upon stated objectives
• Results oriented problem solver.
• Proficient knowledge of the Microsoft suite of products including Windows, Word, Excel, and PowerPoint.
• You are respectful to varying opinions and perspectives.

This is a hybrid role requiring 3 days a week in office.

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