Senior Communications Strategist

Position: Senior Communications Strategist

Department: Marketing

Reports To: Chief Marketing Officer

Location:

3180 Presidential Drive Atlanta, GA 30340

Life Line Animal Project is the largest animal welfare organization in Georgia, providing services to 46,000 animals annually with a team of over 300 employees working across four locations, including two county animal shelters, and remotely. Life Line is committed to the care and welfare of pets and the people who love them. The values we exhibit as an organization show the strength of our staff, our leadership, and our community.

We expect all employees to exhibit Life Line’s core values as we complete daily tasks, provide services to clients and care for our animals.

The Senior Communications Strategist builds and expresses Life Line's brand and donor-facing narrative, working in close partnership with the Chief Marketing Officer, the marketing and development teams, and directly with the CEO to refine and elevate the brand and institutional story. The role helps establish Life Line as the recognized authority (regionally and nationally) in its field, and develops strategies for donor, funder, and government partner conversations to drive fundraising and organizational growth.

This represents a list of essential job duties. Other duties or special projects may be assigned as needed.

Uphold the standards and values of Life Line Animal Project:

Save Lives -- Build Community -- Be Exceptional Stewards -- Be Courageous --

Be Compassionate -- Take Responsibility -- Respect, Embrace and Celebrate Diversity

• Partner with the CMO to develop and refine brand positioning, messaging frameworks and audience growth strategy, bringing research and recommendations that inform final CMO decisions.
• Conduct audience and competitive research—donor segments, adopter and foster personas, comparable animal welfare and nonprofit organizations—to ground strategic recommendations.
• Identify and propose new audience growth opportunities, channels and approaches, presenting data and rationale.
• Stay current on nonprofit marketing trends, audience behavior shifts and platform changes, proactively bringing relevant insights to the CMO and broader team.
• Draft annual marketing plan to continue to help save lives and increase financial and community support.
• Serve as lead writer to refine and advance Life Line's brand and institutional voice: brand narrative, thought leadership, major organizational moments, website, and CEO op-eds.
• Collaborate with development team and provide messaging for major-donor and grant conversations as needed.
• Bring strategic narrative to the team's adoption, foster, and urgent lifesaving content so it moves animals and builds the case for continued funding/support.
• Work directly with the CEO to refine and advance Life Line's brand and institutional narrative, coordinating through the Chief Marketing Officer.
• Build Life Line's standing as the recognized authority in animal welfare with county and government partners, funders, media, and peer organizations, through thought leadership, organizational expertise, data, and outcomes, and help build and sustain a regional and national profile.
• Work directly with county communications teams so Life Line's expertise informs public decisions.
• Assist CMO and PR Manager with crisis communication strategies and recommendations.
• As an exceptional steward for the brand, safeguard consistency and quality of Life Line’s positioning as it scales across new campaigns, partnerships, and audiences.
• Respect, embrace and celebrate diversity by ensuring strategic recommendations reflect and resonate with the full breadth of Life Line’s community and supporters.

• Translate approved brand strategy into clear, actionable guidance—briefs, messaging guardrails and campaign frameworks—for the PR Manager, Social Media Manager and Digital Marketing Managers to execute against.
• Review campaign and content output across channels for strategic and brand alignment, flagging inconsistencies for resolution.
• Collaborate with the Creative Director to ensure visual…