Director, Brand Execution

Primary

Purpose:

Bright Horizons is seeking a strategic, execution-focused Brand Director to lead the development, governance, and execution of enterprise-wide brand initiatives that ensure a consistent, scalable, and defined brand strategy across all consumer, client, digital, and physical touchpoints. This role sits at the intersection of brand strategy, design excellence, and implementation, serving as the connector between Brand, Creative, Content, Account Management, Facilities, Digital, Product, and Enterprise teams.

The Director will be responsible for translating brand strategy into enterprise experiences that enable the organization to scale efficiently while maintaining brand integrity. A key focus of the role will be driving enterprise brand initiatives, optimizing creative and brand workflows, leading signage and environmental brand implementation at scale, advancing digital tools that support creative services, and developing scalable concepting processes that strengthen both the Bright Horizons brand and consumer experience.

This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA. Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being.

Whether you’re caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you’re the difference.

• Enterprise Brand Implementation Lead the execution of enterprise-wide brand initiatives that support Bright Horizons' business priorities, growth strategy, and evolving portfolio of care and education solutions.
• Develop and operationalize scalable processes that ensure consistent brand implementation across the creative and partner channels, business units, vendors, and customer touchpoints.
• Partner with the VP of Brand and Creative leadership to translate strategic brand priorities into executable roadmaps and implementation plans.
• Establish creative team governance models, workflows, and frameworks that improve consistency, speed-to-market, and efficiency.
• Serve as the organizational expert on brand deployment, implementation standards, and enterprise adoption.
• Brand Experience & Customer Experience Initiatives Lead enterprise brand and customer experience initiatives that strengthen how consumers, clients, and employees experience the Bright Horizons brand.
• Partner with Digital Product, Marketing, Operations, and Customer Experience teams to ensure brand experience principles are consistently implemented across the consumer journey.
• Evaluate brand touchpoints and identify opportunities to improve consistency, usability, and customer engagement.
• Support enterprise initiatives focused on improving consumer trust, navigation, service experiences, and brand perception.
• Signage & Environmental Brand Systems Own the strategy, governance, and process development for environmental branding and signage implementation across the Bright Horizons center network.
• Develop scalable signage standards, implementation frameworks, and operational processes that support renovations, acquisitions, relocations, and new center openings.
• Serve as the central liaison between Brand, Facilities, Operations, production partners, and external vendors.
• Create sustainable systems to manage signage prioritization, vendor engagement, budget planning, approval workflows, and implementation tracking.
• Ensure all physical environments consistently reflect Bright Horizons brand standards and customer experience principles.
• Creative Services Tools & Digital Enablement In partnership with martech lead the evaluation, implementation, and optimization of digital tools that support Creative Services, Brand Operations, and cross-functional teams.
• Oversee the strategy and governance of the Digital Asset Management (DAM) platform as the enterprise source of truth for brand assets.
• Identify…