Head of Growth & Marketing

View all jobs Head of Growth & Marketing Atlanta/Remote Marketing Remote Full-time

Prodia is the fastest API platform in the world for AI image generation and editing — powering real-time personalization, asset creation, and transformation  specialize in making open-source models production-ready and high-quality editing tools like background and object removal.

Are you an entrepreneurial marketer who wants the ownership and impact of a founder? As Prodia’s first growth/marketing leader, you will define and execute our go-to-market strategy from the ground up. This is a high-impact, hands-on leadership role for a growth-minded builder eager to scale a developer-centric product from 0 to 1. You will craft the vision for how thousands of developers discover and adopt Prodia, while also diving into the weeds to make that vision a reality.

If you’re excited to drive user acquisition through creative developer-focused campaigns, content, SEO, community, and partnerships – all while shaping the product and brand – this role is for you. You’ll work directly with our CEO and founding team, with the autonomy to just ship things and the opportunity to have an outsized impact on Prodia’s success.

• Develop & Lead GTM Strategy: Define Prodia’s go-to-market plan and positioning. Identify our ideal developer audiences and craft messaging that speaks to their needs. Set growth targets and own the marketing roadmap to achieve them (from top-of-funnel awareness to conversion and retention).
• User Acquisition & Growth: Own top-of-funnel growth – drive a steady pipeline of developers through organic and paid channels. Kickstart our SEO efforts (technical SEO on our docs/site, keyword strategy) and launch content marketing initiatives (technical blog posts, tutorials, use-case demos) to capture search traffic. Experiment with paid acquisition (search, social, developer forums) and optimize campaigns to minimize CAC while maximizing sign-ups.
• Content & Community Marketing: Be the storyteller and educator for Prodia’s developer community. Create and publish high-value content such as guides, videos, and case studies that demonstrate what developers can build with our API. Engage with developer communities (Reddit, Hacker News, dev forums) to share knowledge (not just ads). Plan and host developer-centric events – for example, webinars, workshops, hackathons or conference talks – to build awareness and excitement.
  
  You’ll essentially act as an evangelist, showcasing Prodia’s capabilities and empowering developers through education.
• Product Marketing & Launches: Work closely with our product and engineering teams on feature launches and announcements. Translate new technical capabilities into compelling value propositions and communicate them via launch blogs, release notes, and email updates to users. Ensure our landing pages and documentation clearly convey Prodia’s value. Partner with Developer Relations to cultivate an engaged community – for instance, by highlighting community projects, success stories, and running programs that encourage dev-to-dev evangelism.
• Partnerships & Ecosystem: Identify strategic integration partners (tools, platforms, or communities popular with our dev audience) and drive co-marketing opportunities. For example, collaborate on content or events with frontend platforms, game engines, or other developer tools where Prodia’s AI could be embedded. Build our ecosystem presence so that Prodia is visible wherever developers build and create.
• Analytics & Experimentation: Establish key growth metrics (website traffic, signups, activation rates, conversion, etc.) and a lightweight analytics dashboard. Run experiments across the funnel – A/B test…