Outside Sales - Parts & Equipment

Company Overview

Cadence Technologies, a subsidiary of Barry-Wehmiller Design Group, is a national distributor for industry leading process component manufacturers such as SPX, Waukesha, APV, Alfa Laval, Endress+Hauser, Rosemount and Anderson Instruments. Our process equipment and instrumentation support the leading food and beverage manufacturing companies.

Cadence specializes in having a highly experienced team that provides our customers with outstanding customer service and quick delivery times.

We are focused on providing our professionals with opportunities for leadership and career advancement within a thriving work environment and a unique people-centric culture. We offer a robust, centralized learning and development program to improve the career experience for every professional. For more information, please visit

The outside sales position is responsible for developing client relationships of various levels within an assigned account or with accounts in the assigned territory. The role of the Cadence outside salesman is to learn the pain points within each client’s process and identify opportunities to create value by supplying equipment, parts and services. This professional should also work in conjunction with the inside sales, engineering and service team along with various manufacturer representatives to collaborate on solutions.

• MUST LIVE IN STATE OF GEORGIA

• Account Management
  • Increase margins with established high-volume customers by leveraging created value
  • Drive top‑line revenue growth by expanding and diversifying product offering with established customers
  • Support the transition of DG installations to aftermarket support
  • Achieve year‑over‑year growth with each responsible account
  • Identify new accounts through traditional business development methods (lead sharing, cold calling, contact relationships, etc.)
• Contact Management
  • Develop strong relationships with client decision‑makers in procurement, maintenance, engineering and sanitation
  • Maintain relationships with key professionals across different manufacturing facilities
  • Analyze pain points, barriers, limitations and capabilities of client decision makers to pinpoint value creation opportunities
  • Analyze and engage with decision‑making teams at each facility
  • Develop relationships with each of our manufacturer representatives through collaborative selling and joint client calls for training and product solution development
  • Collaborate with inside sales team through lead sharing and strategic support
  • Foster collaboration between other outside sales team members
• Product Sales Development
  • Implement aggressive pricing strategies to capture new product lines and displace competition
  • Innovate value‑added solutions beyond standard equipment/parts supply
  • Identify innovative strategies to harvest value by selling above list price
  • Promote and sell Cadence services (pump, valves, homogenizers, Votators, etc.)
  • Contribute insight into opportunities to expand services offerings, focusing on low risk, easily supported options
• Technical Development
  • Provide industry insights on equipment and components to end users
  • Conduct training sessions for maintenance personnel on supported products
  • Offer technical support for products from supported manufacturers
  • Identify engineering lead opportunities for Design Group leadership
• Sales Campaigns
  • Promote and market new products or services associated with planned sales campaigns
  • Collect feedback and gauge interest from clients
  • Pursue leads and convert opportunities into engagements

• Proven experience in industrial equipment sales or related field
• Strong understanding of manufacturing processes and equipment
• Excellent relationship‑building and negotiation skills
• Strategic thinking and ability to identify growth opportunities
• Technical aptitude to provide product training and support
• Willingness to travel and manage a diverse account portfolio

• Must be detail oriented with a passion for quality.
• Ability to thrive in a fast‑paced schedule driven work environment.
• Must be hard working, self‑motivated and focused with a sense of urgency to meet deadlines.
• Must have knowledge of project life cycles and project management skills.
• Ability to read manuals and retain information on various equipment.
• Ability to develop business processes and procedures.
• Enjoys working closely with others.
• Other duties as assigned.

• Associate’s degree, bachelor’s degree is a plus.
• Experience working with service technicians on capital equipment.
• Relevant sanitary process industry knowledge is a plus.

• 80% to 100% - Regional travel to customer facilities, manufacturer training and general client support.

• Georgia - Remote