Territory Sales Representative
Listed on 2026-07-08
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Sales
Outside Sales, Business Development, Sales Representative, B2B Sales
Territory Sales Representative Mid-Atlantic Position Overview
The Territory Sales Representative (TSR) is responsible for prospecting, promoting, and expanding DIGI’s customer and dealer accounts within an assigned portion of the Mid-Atlantic region. This role focuses on driving sales of retail food equipment, including digital food industry scales, automated wrapping systems, ESL, and consumable film/labels.
The TSR will actively pursue new business opportunities, support existing dealer and customer relationships, and deliver revenue growth by executing DIGI’s sales strategies. Success in this role requires a motivated self-starter with strong communication, presentation, and problem-solving skills who thrives in a field-based sales environment.
Key Responsibilities Sales & Market Development- Prospect and generate new business through cold calling, lead generation, and territory penetration.
- Present, demo, and sell DIGI’s full portfolio of products and services to customers, prospects, and dealer/distributor partners.
- Develop ROI-based solutions tailored to customer needs through active engagement and consultative selling.
- Prepare accurate and timely quotations after identifying customer requirements.
- Build action plans and execute sales strategies to achieve and exceed monthly, quarterly, and annual revenue goals.
- Travel within assigned territory (50%–75%) to meet with customers, dealers, and distributors.
- Maintain and strengthen existing dealer and customer relationships through regular visits, support, and joint sales activities.
- Collaborate with the Senior Sales Manager and sales team to overcome objections and drive deal closure.
- Coordinate equipment delivery and installation with Product Support and Service teams.
- Resolve customer concerns promptly, ensuring satisfaction and long-term loyalty.
- Provide weekly sales reports and maintain updated records of territory activities and pipeline progress.
- Analyze addressable and adjacent target markets for trends, competitor activity, and growth potential.
- Share customer feedback with management, including product usage, needs, and competitor intelligence.
- Contribute to brand visibility through case studies, social media initiatives, and success stories.
- Manage company expense allowance responsibly to maximize sales effectiveness and efficiency.
- Valid Driver’s License with a safe driving record and reliable transportation.
- Bachelor’s degree in Business, Sales, or related field (preferred).
- 2–3 years of progressive sales experience, preferably selling through distribution or reseller networks, with a track record of sales growth.
- Strong communication, organizational, presentation, negotiation, and consultative selling skills.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
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