Marketing Analyst ; Automotive Dealer​/Program Analyst

Position: Marketing Analyst 4 (Automotive Dealer Performance / Program Analyst)
Role:
Marketing Analyst 4 (Automotive Dealer Performance / Program Analyst)

Location:

Warren, MI (3 days in a week onsite)

Duration:
Long term

Rate:
Market

Key Responsibilities

• Own and manage Data Mining program within the IMR portfolio, driving operational excellence, performance visibility, and continuous improvement across brands.

• Collaborate across internal teams to align initiatives and deliver relevant, dealer focused content

• Build and maintain strong partnerships with approved vendors; oversee onboarding, performance reviews, and quarterly audits to ensure dealer value and program effectiveness.

• Draft Global Connect messages, newsletters, dealer one-pagers, field guides, and SharePoint content that communicate key program information.

• Maintain the BDC Support App, ensuring content is accurate, current, and easy for field teams and dealers to navigate.

• Analyze weekly and monthly performance data; translate insights into clear recommendations for vendors to improve dealer participation, adoption, and sales outcomes.

• Assist with planning and execution of the monthly webinar, managing timelines, vendor participation, content development, and dealer communications.

• Assist with ongoing maintenance of the BDC Support App, ensuring content is accurate, current, and easy for field teams and dealers to navigate.

• Facilitate Dealer Advisory Board sessions with top performing dealers to gather feedback, share best practices, and inform roadmap improvements.

Qualifications

Required:



• Bachelor's degree

• 2+ years OEM, field, or dealer experience

• Bonus - experience in automotive lead management, CRM workflows, BDC operations, or digital retailing

• Excellent communication, presentation, organization, project execution, and relationship building skills

• Strong analytical skills with the ability to translate data into actionable strategies

• Initiative-driven with a proven ability to work independently and make decisions with minimal direction

• Experience in cross-functional collaboration and performance-based solution development

• Vendor and program management experience

• Proficiency in Microsoft Office tools (PowerPoint, Excel, Teams, etc.)

• Willingness to travel (