Branded UI Visual Designer

The Role

The GM Human Interface Design - Vehicle Studio is looking for a Designer who is passionate about creating thoughtful in-vehicle user experiences in close collaboration with design, software, and engineering teams. In this role, you will help shape digital interfaces used by millions of customers across Digital Instrument Clusters, Touchscreens, and Head-Up Displays (HUD). You will work with designers, researchers, engineers, and cross-functional partners to create clear, visually compelling, and customer-centered experiences.

The ideal candidate brings strong user interface design and UX skills, exceptional attention to detail, and the ability to contribute high-quality work in a collaborative environment.

• Create high-quality visual design concepts, mood boards, UI assets, and production-ready graphics for in-vehicle digital experiences.
• Collaborate with design, engineering, and cross-functional partners to translate user needs, brand intent, and technical constraints into clear, visually compelling interface solutions.
• Contribute to prototypes, storyboards, animations, and presentations that communicate visual design intent, hierarchy, and interaction behavior and interaction behavior.
• Apply established design guidelines to create cohesive, brand-aligned, and detail-driven visual experiences across assigned product areas.
• Participate in design reviews, iterate based on feedback, and present work with a focus on visual clarity, craft quality, and execution excellence to project teams and stakeholders.
• Support usability and design evaluation efforts by incorporating feedback and insights into design refinements.
• Deliver clear design files and documentation to support efficient collaboration and development handoff.

• Bachelor’s degree in Visual Design, Graphic Design, Human-Computer Interaction, Interaction Design, or a related discipline.
• 3+ years of experience designing digital user interfaces for automotive, embedded, mobile, or other complex product experiences.
• Strong portfolio showcasing visual design craft, interface design, creativity, and depth of thought.
• Strong UI visualization, visual communication, digital design, and UX design skills, with the ability to create intuitive and customer-centered interfaces.
• Experience creating sketches, mockups, prototypes, presentations, and other design communication materials.
• Proficiency with industry-standard design tools such as Sketch, Adobe Photoshop, and Adobe Illustrator.
• Ability to balance customer needs, brand goals, and technical constraints to solve design problems effectively.
• Strong collaboration and communication skills when working with cross-functional teams.

• 5+ years of experience designing automotive or other complex digital interfaces across multiple surfaces and screen sizes.
• Experience contributing to brand-forward digital experiences, including visual language, brand systems, or interface design systems.
• Strong portfolio which shows evidence of high-quality visual craft, clear design judgment, polished end-to-end execution, and thoughtful UX problem solving.
• Experience balancing visual design excellence with solid UX thinking to create clear, intuitive customer experiences.
• Experience with prototyping, motion design, animation, or interaction storytelling.
• Experience applying usability findings, heuristic evaluation, or customer insights to refine designs.
• Familiarity with the product development lifecycle for digital products, embedded systems, or automotive experiences.

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GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

The selected candidate will be required to travel