Website Manager

Location:

Hybrid (Reporting to Warren, MI, three times per week, at minimum)

Seeking a proactive, detail-oriented Assistant Website Manager to support digital strategy development and execution across vehicle content, shopping tools, and marketing campaigns. This role is critical in delivering a seamless online research and shopping experience by collaborating with creative, marketing, advertising, digital product, and analytics teams to optimize the customer journey from discovery to purchase.

This role integrates cross-functional teams and consumer insights to shape a cohesive digital strategy aligned with Chevrolet’s brand and business objectives. The ideal candidate possesses strategic thinking, strong communication, excellent organizational skills, and a solid understanding of cross-channel digital marketing. A passion for improving website performance, enhancing user experience, and proficiency in analytics and product management for data-driven decisions are essential.

• Drive digital customer experience strategy across digital channels and platforms.
• Identify and help define features and functionality to effectively communicate Chevrolet’s product and brand stories.
• Manage processes and timelines, coordinating with production and creative agencies to ensure timely launches.
• Lead collaboration with external agencies and internal cross-functional partners for cohesive digital strategy execution.
• Work closely with marketing colleagues and business partners to enhance website performance and achieve key performance indicators.
• Advocate user-centric design, implementing best practices, usability research, and customer insights throughout development.
• Regularly analyze website metrics to provide actionable insights for continuous digital optimization and testing.
• Oversee website content strategy, management, and asset creation to support shopping tool implementation.
• Support integration of personalization strategies and dynamic content to improve user engagement and drive conversion.
• Ensure digital content compliance with accessibility standards (e.g., WCAG) and legal requirements.

• Strong leadership and project management capabilities, managing multiple concurrent projects effectively.
• Comprehensive understanding of UX design and digital marketing best practices.
• Familiarity with online shopping tools, content management systems, and experience with search engine and LLM optimization.
• Technical aptitude to clearly communicate complex concepts with technical teams and designers.
• Experience translating user insights into actionable improvements.
• Strong analytical skills for interpreting site metrics and recommending enhancements.
• Collaborative mindset and ability to effectively engage cross-functional teams in a large organization.
• Excellent written and verbal communication skills.
• Ability to thrive in a fast-paced environment and adapt to shifting priorities.
• Capability to translate business objectives into measurable digital strategies.

• Bachelor’s degree in Marketing, Digital Media, Communications, or related field.
• Experience in the automotive industry or managing complex product ecosystems preferred.
• Top 3 must-have hard skills.
• Background in product or project management.
• Need to be able to understand and apply insights – user testing, understanding analytics.