SVP, Product Strategy & Portfolio Management

Career Opportunities: SVP, Product Strategy & Portfolio Management (9148)

Requisition
9148
-Posted
- Michigan

- Digital Product Management

At Ford Direct, our emphasis on diversity is much more than words. We encourage you to be yourself. We open our minds and doors to all walks of life, respecting and celebrating the uniqueness within each of us. We value the voice and contributions of all team members.

The diversity of our team drives us, inspires us, and makes us proud to call Ford Direct home.

Ford Direct is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, disability status or any other characteristic protected by applicable laws, regulations, and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Job Summary [REPORTS TO TRACY FRED]

The Senior Vice President (SVP), Product Strategy & Portfolio Management sets and executes Ford Direct’s enterprise product vision, strategy, and operating model across digital products and services. This role provides executive leadership over the full product lifecycle—from strategy and ideation through build, partner, buy, launch, optimization, and sunset—with a clear focus on driving measurable business outcomes, sales and service growth, customer retention, dealer and OEM satisfaction, marketing ROI, and long-term enterprise value.

The SVP establishes a cohesive, forward-looking product strategy that aligns OEM, dealer, and market needs with Ford Direct’s long‑term objectives, capabilities, evolving data strategy, and emerging technologies. The role governs portfolio-level product decisions, investment prioritization and build vs. partner vs. buy strategic assessments to ensure optimal value creation while balancing speed to market, scalability, cost, risk, differentiation, and responsible use of data and advanced technologies.

The best‑fit‑candidate will have a demonstrated track record of scaling product organization operations, successfully leveraging product delivery approaches and frameworks (i.e., agile, lean, scrum, kanban, etc.) , building team capability, and implementing standards that elevate product practice maturity to consistently deliver strategically aligned outcomes.

Success in this role requires knowledge of modern technologies, financial management experience, data‑driven decision‑making, and the ability to drive alignment, accountability, and outcomes across multiple stakeholders.

This position is a hybrid role which requires the employee to work in the office Tuesday, Wednesday, and Thursday.

Product Strategy, Portfolio Governance & Execution

• Establish and lead an integrated enterprise product strategy aligned with Ford Direct’s vision, mission, and business strategy; define and communicate a multi‑year portfolio roadmap balancing innovation, core optimization, scalability, and modernization.
• Lead the evolution of the product portfolio toward an AI‑enabled future, embedding generative AI, advanced analytics, and automation while establishing principles for data integration and AI adoption around data, trust, and transparency.
• Set and enforce portfolio governance frameworks encompassing investment prioritization, build/partner/buy decision‑making, stage gates, success metrics, lifecycle management, and enterprise product pricing and monetization strategy.
• Own Ford Direct full product lifecycle from conception through commercialization, optimization, and sunset partnering with key stakeholders and vendors.
• Establish and govern an enterprise‑wide requirements management discipline defining standards and protocols that ensure product initiatives are grounded in stakeholder needs, measurable outcomes, and strategic traceability driving cross‑functional alignment and delivery predictability.
• Leverage research, competitive intelligence, industry trends, and data insights to identify opportunities, gaps, and innovation pipelines across digital marketing, CRM, consumer experience and engagement, dealer‑facing solutions, and enabling…