Performance Copywriter

About the role

As a Copywriter at Rocket Loans, you bring trust, transparency, and momentum to every touchpoint. You excel at balancing distinctive brand voice and messaging with strategic optimization for discovery and performance. Reporting to the Senior Art Director for Copy, you'll create compelling content across web, email, paid social, search, and direct mail that drives engagement and business results. Your expertise in copywriting and A/B testing will help our growth-focused Creative Strategy team unlock new learnings for every channel and contribute directly to business objectives.

• Write concise, direct-response copy for landing pages, email, social ads, paid search, and direct mail that reflects Rocket Loans' voice, messaging strategy, and business objectives
• Develop lifecycle and nurture email campaigns that build trust, drive engagement, and strengthen lifetime value
• Help optimize web copy for SEO/SEM discoverability and citability while maintaining brand integrity and conversion focus
• Maintain brand consistency and copy freshness across all owned channels by updating messaging and refining copy on a regular cadence
• Follow test learnings and other performance insights to inform copywriting strategy, measure performance, and identify opportunities for optimization
• Collaborate with marketing, product, creative, and engineering teams to ensure brand alignment, copy implementation, and strategic execution
• Support brand initiatives including press release drafting, media relations, and earned media efforts

• 3-5 years of experience writing and editing copy for a variety of channels
• Portfolio required
• Bachelor's degree in journalism, English, communications, or a related field
• Comfortable working in Figma (no design experience needed)
• Experience working with project management tools (e.g., Wrike, Monday, Confluence)
• Proven ability to manage competing priorities and deliver projects on time
• An appetite for feedback and high level of comfort receiving notes from stakeholders and legal; it's okay to "kill your darlings"
• Real interest in how to make the next asset even better; curiosity about who our clients are, what they want, and the right way to show up for them
• Excellent at proofreading and self-editing for spelling, punctuation, and grammar
• Energized by coming up with new concepts- you're a creative problem-solver by nature
• You love seeing new work go live, but you're even more excited to see how it performs and why

• Experience writing for consumer brands in highly-regulated industries (finance, housing, healthcare/pharma, automotive, CPG)
• You've been responsible for correctly applying asterisks and DISCLAIMERS
• Experience drafting press releases or supporting affiliate relations and earned media

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind.

Simply put:
We’ve got your back. Check out our full list of Benefits and Perks.

Headquartered in Detroit, Rocket Loans was established to create the most simple, rocket fast personal loan process. We assembled a top-notch team of individuals combining new, passionate team members with some of the best veterans from Rocket Mortgage to create the most user-friendly lending platform in the world. We have given it our best to create an experience that is best-of-breed in the personal loan industry and commit even more to continuously improving it.

At Rocket Loans, you’ll build a career that helps you achieve your professional goals while helping clients get the loans they need to reach their financial goals. We’re looking for innovators and those unafraid to disrupt the status quo. With an inclusive culture and opportunities to make a positive impact, we’re here to help you foster your career growth.

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