Lead, Sales Enablement

The Sales Enablement Lead connects Ford Direct product marketing, sales, and dealer-facing stakeholders with the content, tools, training, and messaging needed to drive dealer adoption and retention. This role builds practical enablement programs that help sales teams communicate product value, handle objections, support launches, and move dealers from awareness to readiness to measurable usage.

This position is a hybrid role, which requires the employee to work in the office Tuesday, Wednesday and Thursday.

At Ford Direct, we believe in diversity as a strength. You're encouraged to apply even if your experience or background doesn't precisely match the job description. Candidates who do not meet all listed qualifications may be considered based on the combination of relevant work experience and depth of expertise in job-related skills.

• Experience in sales enablement and developing playbooks, training content, presentations, launch materials, and objection-handling resources, 7+ years.
• Creating and delivering training and presentations to various audience sizes.
• Experience measuring enablement effectiveness through usage, readiness, adoption, feedback, or sales productivity metrics.

• Excellent facilitation, writing, presentation, and stakeholder management skills.
• Strong understanding of how to equip sales or field teams with practical tools that improve adoption, retention, and customer conversations.
• Knowledge of automotive retail, consultative selling, dealership consulting, CRM, digital marketing, SaaS preferred
• Demonstrated fluency with AI-enabled tools and a working understanding of their appropriate use, limitations and application to job-related tasks.
• Ability to develop playbooks, pitch decks, demo guides, talk tracks, FAQs, objection handling, competitive sheets, launch briefs, and training materials.
• Ability to work with product complexity and translate technical or operational information into field-ready language.
• Proactively problem-solve and multitask while maintaining composure and attention to detail.
• Follow through mindset to uphold a 'close the loop' culture.
• A positive approach to serving customers and providing exceptional customer service.
• Ability to demonstrate good judgment, high ethics, and project a professional image.
• Ability to work independently and as a collaborative team member with a positive 'can do' attitude.
• The drive to identify and seize opportunities for continuous improvement as business needs change.
• Excellent organization, flexibility and time management skills and the ability to work in a dynamic, deadline driven environment.
• Exceptional interpersonal and business communication skills (written, verbal, listening).
• Proficient in Microsoft Office skills (Word, Excel, and PowerPoint).

Bachelor's degree or equivalent combination of work experience and education

At Ford Direct, our emphasis on diversity is much more than words. We encourage you to be yourself. We open our minds and doors to all walks of life, respecting and celebrating the uniqueness within each of us. We value the voice and contributions of all team members. The diversity of our team drives us, inspires us, and makes us proud to call Ford Direct home.

Ford Direct is an equal opportunity employer. All…