Sales Training Manager

The Sales Training Manager is responsible for designing, developing, and delivering impactful sales training programs that elevate selling capability, customer engagement, and business results. This role partners closely with Sales Leadership, Marketing, Category Management, and Revenue Management to ensure sales teams are equipped with the skills, tools, and knowledge needed to win in the market.

This is a hands-on role for someone who can create content, facilitate training, coach sales professionals, and continuously evolve programs based on feedback and performance data.

Key Responsibilities:

Sales Training & Development

* Design and deliver end-to-end sales training programs including onboarding, core selling skills, product/category knowledge, consultative selling, and advanced sales capabilities

* Develop and facilitate live training (in-person and virtual), workshops, ride-alongs, and reinforcement sessions

* Translate sales strategy, value propositions, and category priorities into practical, field-ready training

* Support new hire onboarding and time-to-productivity initiatives

Content & Curriculum Creation

* Create engaging training materials including presentations, playbooks, job aids, videos, and micro-learning modules

* Partner with Marketing and Category teams to ensure training content is current, customer-focused, and aligned to brand standards

* Continuously refresh content based on market changes, product launches, and sales feedback

Coaching & Field Enablement

* Provide ongoing coaching to sales reps and managers to reinforce skills and drive adoption

* Support frontline leaders with tools and frameworks to coach their teams effectively

* Observe sales behaviors in the field or virtually and provide actionable feedback

Measurement & Continuous Improvement

* Track training effectiveness using performance metrics, adoption data, and participant feedback

* Identify capability gaps and recommend targeted training or reinforcement strategies

* Continuously improve programs to align with evolving business needs

Cross-Functional Partnership

* Collaborate with Sales Leadership, Revenue Management, Marketing, HR/L&D, and Operations

* Align training initiatives with company strategy, sales priorities, and customer expectations

* Support major initiatives such as new product launches, new market entry, or sales process changes

Qualifications & Experience

Required:

* 3+ years of experience in sales, sales training, sales enablement, or learning & development

* Proven experience designing and delivering sales training programs

* Strong facilitation skills with the ability to engage diverse audiences

* Deep understanding of sales processes, consultative selling, and customer-focused selling

* Excellent communication, presentation, and relationship-building skills

Ability to work in a fast-paced, evolving environment

Preferred:

* Experience supporting field sales teams in distribution, CPG, or food service

* Familiarity with learning platforms, CRM tools, and sales enablement technology

* Experience coaching sales leaders and frontline managers

Experience in a sales position

Leadership & Behavioral Competencies

* Customer-focused mindset with a passion for improving the sales experience

* Collaborative partner who works effectively across functions

* Agile and adaptable; comfortable building while doing

* Data-informed and results-oriented

* High energy, credibility, and presence in front of sales teams

About Lipari Foods

Headquartered in Warren, Michigan, Lipari Foods is a leading independent distributor built around global and specialty foods. With a customer-first mindset, they serve customers through 67 depots across 32 states and growing. Lipari brings the world's most craveable flavors to shelf with an end-to-end approach that combines exclusive and owned brands, retail services, innovative tools, and dependable delivery across 10 categories including deli, bakery, frozen/dairy, specialty grocery, international specialty, meat/seafood, packaging, confections, food service/prepared foods, and convenience.