Recruitment and Marketing Specialist

The School of Visual and Performing Arts (SVPA) seeks a creative, tech-savvy, and strategic Recruitment & Marketing Specialist to serve as the School’s primary digital storyteller and enrollment champion. This hybrid role requires an individual who can operate comfortably in two worlds: acting as a digital content creator, capturing the high-energy reality of our studios, stages, and concert halls, and as a recruitment strategist, building and managing the pipeline of students who will define the future of our programs.

By leveraging specialized arts recruitment tools like Music Window alongside institutional systems, you will ensure our digital outreach is highly personalized and that prospective students are seamlessly guided from their initial point of interest through their audition, portfolio review, and eventual enrollment.

• Pipeline & Lead Management:
  Oversee the SVPA prospect funnel. Actively capture prospective student data at high school clinics, workshops, and off-campus events using the Music Window platform, ensuring a seamless two-way data sync with the university’s central CRM, Slate.

• Audition & Portfolio Coordination:
  Streamline and manage the audition and portfolio review process. Utilize Music Window to coordinate video submissions, automate audition scheduling, and route student portfolios directly to appropriate faculty for evaluation.

• High-Touch Lead Nurturing:
  Implement automated, targeted follow-up campaigns to drive prospective students toward campus tours, audition sign-ups, and matriculation.

• Recruitment Outreach & Travel:
  Represent SVPA at regional high schools, college fairs, and state-wide arts festivals and conferences. Cultivate strong working relationships with high school band, choir, theatre, and art teachers.

• Supervisory and Budget Responsibilities:
  Develop a budget, may review for discrepancies or delegate duties, request or delegate preparation of any required paperwork; authority to sign off and commit funds up to $1,000. Supervise 50+ student employees, including graduate assistants.

• Student-Led Content Creation:
  Leverage Music Window’s "Video Stories" and other mobile tools to capture authentic, raw, and high-converting video content from current students directly in rehearsal spaces, studios, and backstage areas.

• Targeted Digital Marketing:
  Design and deploy "Intelligent Content" pathways that dynamically match a prospect’s specific interests (e.g., Graphic Design vs. Musical Theatre) with relevant student stories, faculty profiles, and event details, per the branding standards identified by the UCM Office of Integrated Marketing and Communications.

• Social Media & Web Management:
  Curate and maintain the SVPA editorial calendar across Instagram, Facebook, and You Tube. Ensure the SVPA website is maintained, visually engaging, and SEO-optimized. Training from and collaboration with the UCM Office of Integrated Marketing and Communication will be required.

• Event Promotion:
  Create digital graphics, promo materials, and email newsletters to drive community attendance and recruit talent during major SVPA production seasons.

• Faculty Engagement:
  Act as the administrator for the Music Window "Conversation Center," equipping and prompting busy arts faculty and two Events staff members to engage in direct, meaningful recruitment conversations with high-priority prospects.

• Student Ambassadors:
  Recruit, train, and supervise a team of SVPA Student Ambassadors, guiding them on how to effectively document student life and represent the brand during campus visit days and outreach events.

• Alumni Engagement:
  Identify and…