Shop - Category Leader

About the team:
Tik Tok Shop is an e-commerce platform fully integrated into Tik Tok.

• Identify and evaluate growth opportunities for key categories by analyzing market trends, consumer behavior, and competitor performance; develop actionable strategies to expand assortment, enhance conversion, and drive sustainable category growth.
• Develop the overall merchant acquisition and merchandise growth strategy for EU, aligning with Tik Tok’s business objectives. Define clear goals and priorities, and pinpoint high‑potential opportunities and scalable approaches.
• Drive merchant sourcing and onboarding by identifying and securing high‑quality merchants that fit Tik Tok’s positioning. Design and implement partnership frameworks with diverse third parties including e‑commerce platforms, industry associations, and marketing solution providers to accelerate growth and market penetration.
• Collaborate cross‑functionally to streamline new merchants’ launch processes, remove operational barriers, and build early‑stage success stories that establish market credibility.
• Continuously monitor and analyze merchant and merchandise acquisition performance, optimizing strategies to maximize efficiency and drive sustainable growth.

Minimum Qualifications

• Experience in e‑commerce operations or related fields.
• Hands on experience in sales or account management or client‑facing roles.
• Leadership experience managing a team and driving commercial results.

Preferred Qualifications

• A deep understanding of the EU e‑commerce landscape highly desirable.
• Entrepreneurial and collaborative mindset, with the ability to drive initiatives independently while effectively working with diverse cross‑functional teams.
• Data‑driven and structured thinker, combining analytical rigor with a strong focus on achieving measurable goals.
• Fast learner, proactive, and resilient, able to perform and excel in fast‑paced, ambiguous environments.

The initial base pay for this position is PLN 20,267 per month.

Compensation may vary depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

We also provide comprehensive supplementary health insurance for you and your eligible dependants, covering the cost of private treatment for acute conditions. We also provide life cover which offers a lump‑sum payment which will be a percentage of your gross monthly salary (depending on the nature of death) in the event of your death whilst in employment with Byte Dance. In addition, our Employee Assistance Programme (EAP) offers 24/7 access to confidential mental health counselling for employees and their immediate family members for a designated number of sessions.

Other locally prevalent benefits include a meal card with a designated daily allowance per worked day and access to the Social Benefit Fund, which supports employees’ social activities and provides access to a monthly benefit fund. Full details of these benefits and eligibility criteria are available in the Benefits Summary page which will be shared prior to onboarding with the company.

We also provide time‑off benefits in line with applicable statutory limits, including annual leave (based on years of service), sick leave, maternity leave, paternity leave, childcare leave, study leave, and other paid or unpaid leave entitlements. Where any allowance or payment exceeds statutory requirements, this will be clearly stated in the applicable Leave and Pay Policy.

These benefits are an integral part of the overall remuneration package and are extended to all employees in a fair and transparent manner, in accordance with legal and regulatory requirements. The Company reserves the right to modify or change these benefit programmes at any time, with or without notice.