Marketing Specialist

• Location 1692 W Lake Street,Warsaw, IN, 46580,United States
• Base Pay $21.00 - $25.00 / Year
• Employee Type Regular Part Time
• Required Degree 2 Year Degree
• Manage Others No

About Joe’s Kids

Joe’s Kids is a rapidly growing non-profit pediatric therapy clinic that provides physical, occupational, speech and dyslexia tutoring therapy services. We serve children with a wide variety of ability levels and diagnoses, including sensory processing disorders, autism, hypotonia, cerebral palsy, Down syndrome, brain injury, speech delay, dysphagia, and other genetic, neurological and orthopedic conditions.

Our mission is to help each child reach their full potential and support and educate their parents along the way. We are known for the high quality of care that we provide to our community’s children and the staff have developed core values that drive everything we do:

Care
- We provide compassionate, comprehensive, and child‑centered support, with a focus on engaging and empowering families every step of the way.

Community
- We actively foster inclusion through advocacy, building strong partnerships, and encouraging active engagement from volunteers and donors.

Connection
- Our goal is to foster meaningful connections between providers and children, encourage relationships among children, support family interactions, and strengthen ties between families and the community.

Flexible Scheduling — work the days and hours that fit your needs.

Generous Paid Time off and holidays.

Built in documentation time.

A fun, collaborative, heart‑centered team.

Enthusiastic pediatric clients – and families who truly love our work.

Great work life balance – you deserve it.

Ideal for a career change – or a fresh start.

POSITION SUMMARY:

The Marketing Specialist develops and executes promotional campaigns to increase brand awareness and growth by analyzing market trends and clinic data. Key responsibilities include creating and managing content for various platforms, running digital advertising campaigns (SEO/SEM), tracking campaign performance, and collaborating with internal teams to align marketing efforts with business goals. Essential skills for this role include strong communication, analytical abilities, and proficiency in digital marketing tools and strategies.

• Designing and implementing marketing campaigns across various channels, including digital (social media, email, website) and traditional media.
• Work closely with the Director of Development to research and generate donor leads.
• Implement and monitor annual marketing strategic plans.

• Producing high‑quality, engaging content such as website copy, blog posts, social media updates, and promotional materials, ensuring brand consistency.
• Assist in the creation and distribution of monthly newsletters and quarterly mailers.
• Managing SEO and SEM (search engine marketing) campaigns to optimize online visibility through the webpage and advertising on platforms like Google and social media.

• Serve as the primary liaison between the clinic and schools, families, referring practitioners, and community partners.
• Communicate regularly with parents/guardians and educators about student progress.
• Assist in representing Joe’s Kids at community events, meetings, and outreach activities.

• Assist in the solicitation of donations, attendees and sponsors, ensuring communication up to and during the event.
• Source, negotiate, and manage various vendors and suppliers, such as caterers, equipment, linens, and audiovisual technicians.
• On‑Site Execution: help to oversee day of event activities, assist in managing staff and volunteers, handling any issues that arise, and ensuring everything runs smoothly.
• Promote and oversee the rental of Joe’s Kids’ event room, ensuring payment, contract signature, set‑up, and clean up of space.

• Collect and analyze data to assess student growth, program impact, and areas for improvement.
• Analyzing campaign performance data to measure effectiveness,…