Lead Director, Digital Content Studio & Story Hub

Job Description

CVS Health is formalizing a new Digital Content Studio that will unify storytelling, production, and creative capabilities to support , enterprise social media, and additional enterprise distribution channels. Within this new organization, the Story Hub will serve as the Studio's strategic editorial and story‑development engine responsible for identifying, curating, and shaping the stories that fuel content creation across the enterprise for external audiences.

The Lead Director will build, lead, and scale this new capability. This includes establishing the operating model, governance, workflows, and standards for both creative production and enterprise storytelling. The role will directly manage a Creative Lead (motion graphics/design) and a Senior Producer, and will collaborate closely with channel partners and business units to ensure high‑quality, impactful content that reflects CVS Health's purpose and value.

• Establish and lead CVS Health's new Digital Content Studio, defining vision, structure, workflows, and long‑term capability growth.
• Manage and mentor a Creative Lead (motion graphics/design) and a Senior Producer overseeing production cycles and asset delivery.
• Oversee the creation of digital content, including video, motion graphics, design, and written assets, for , enterprise social channels, and other owned or emerging distribution platforms.
• Develop scalable production processes for intake, prioritization, creative development, and delivery.
• Ensure all content aligns with brand, accessibility, and performance standards.

• Build and lead the Story Hub as an editorial and insights capability within the Digital Content Studio.
• Create the systems and governance for story intake, evaluation, prioritization, and lifecycle management.
• Source high‑value stories from across the enterprise and shape them into narrative‑ready material for content development.
• Maintain a centralized database of stories, insights, and raw materials that fuel digital content creation.
• Ensure seamless collaboration between the Story Hub and creative/production teams to accelerate content development.

• Serve as the primary partner to channel owners overseeing , enterprise social media, and additional enterprise distribution channels.
• Translate channel and campaign needs into editorial pipelines, content plans, and creative briefs.
• Build strong relationships with business units across the enterprise to source stories, gather insights, and support content needs.
• Provide strategic counsel on storytelling, creative execution, and cross‑channel activation.

• Establish governance frameworks covering content review, approvals, workflows, storage, and usage.
• Build playbooks, templates, and documentation for consistent content development and enterprise storytelling.
• Drive operational improvements to enhance efficiency, reduce bottlenecks, and support scalability.
• Implement tracking systems for editorial status, production workflows, and asset delivery.

• Develop and enable a network of "story champions" across the organization to support ongoing story sourcing.
• Partner with business units to embed storytelling practices and increase participation in Studio processes.
• Promote a shared responsibility model where teams across the enterprise contribute stories and insights that support content creation.

• Establish key performance indicators for Story Hub and Studio operations, including story pipeline growth, production velocity, content performance, and cross‑team collaboration.
• Report insights and trends to leadership and channel partners.
• Use data to optimize editorial strategy, production operations, and content effectiveness.

• 10+ years of experience in content development/strategy, creative operations and production, digital communications, or editorial leadership.
• Experience building, formalizing, or scaling creative or content capabilities, including process and workflow design.
• Strong background…