Sr. Commercial Marketing Manager - T-Fiber Customer Lifecycle and Revenue

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The Sr. Commercial Marketing Manager is responsible for developing and implementing strategies to drive company growth, with a strong focus on reducing disconnects and increasing revenue within the T‑Fiber customer base. This role leads the development of strategies and business cases for product innovations and optimizations, taking into account market dynamics and consumer behavior. The position requires competency in pricing strategy, marketing strategy, driven insights, business management, financial acuity, relationship building and influencing, go‑to‑market planning, and cross‑functional leadership.

The Sr. Commercial Marketing Manager will collaborate with multiple internal and external partners, including Finance, Market Intelligence, Product, Engineering, Marketing, Program Management, and Operations, to define and implement the strategic vision, own the discovery phase for new opportunities, and present recommendations to senior leadership. This is an excellent opportunity for a strategic, analytical, and financially minded professional to identify new solutions and implement impactful initiatives within a large, well‑supported environment.

• Develop marketing strategies that increase T-Fiber customer dedication and drive revenue growth.
• Implement initiatives through go‑to‑market partnering with operations, supply chain, finance, messaging, product management, analytics, consumer insights, pricing and more. The role requires strong cross‑functional partnership across the enterprise to ensure detailed execution and an outstanding customer experience.
• Own the development of business cases for strategic lifecycle and revenue initiatives.
• Responsible for identifying targeted opportunities based on segmentation of the customer base, competitive landscape, business performance and customer difficulties. Provides strategic recommendation on offers and programs to improve the customer experience and increase dedication.
• Analyze consumer insights to find opportunities and advise strategic recommendations.
• Develop succinct narratives for senior leadership showcasing data‑driven, customer‑centric strategic recommendations.
• Also responsible for other duties/projects as assigned by business management as needed.

• Bachelor's Degree or equivalent experience (Required)
• Master's/Advanced Degree (Preferred)

• Marketing experience in Fiber Internet and telecommunications (required).
• Finance experience in Fiber internet and telecommunications (preferred).

• Business case development to support strategic recommendations (required).
• Cross‑functional strategic leadership (required).
• Analysis of customer, business and industry data to drive business performance (required).

• Knowledge of financial drivers, experience in leading return on investment objectives, ability to develop high level financial models and review quarterly forecasts and budgets (required).
• Ability to lead planning cycle in fast paced and highly driven industry with collaborative approach (required).
• Experience in defining and leading marketing strategies (required).
• Strong communications skills by presentation, written and verbal methods; ability to synthesize large amounts of information into a cohesive story (required).
• Strong understanding of internet, voice and data services (required).
• Ability to influence, lead and mentor cross functional teams and foster new concepts and ideas (required).
• Experience in defining and delivering go‑to‑market strategies (required).
• Comfort with ambiguity and a dynamic work environment (required).

• At least 18 years of age
• Legally authorized to work in…